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ActionCOACH: The 175M Dollar Blueprint
How a global coaching franchise built a business empire on one simple promise
While SaaS startups chase product-market fit, ActionCOACH has quietly built a $175.8M empire selling an intangible: business transformation. They don't sell software—they sell systems. And founders are buying it.
"They aren't coaching businesses—they're franchising a system for coaching businesses."
The Founder's Paradox
ActionCOACH targets the exact demographic that usually rejects coaching: successful founders who think they don't need help. Their headline—'Transform Your Business & Live Your Dream!'—isn't for struggling entrepreneurs. It's for the 6-figure business owner hitting a ceiling. They sell balance to the obsessed, growth to the plateaued, and freedom to the trapped. The genius? They charge premium rates ($2,500-10,000/month) to people who can technically afford it, making the ROI math easy.
The Franchise Flywheel
Here's the growth hack: ActionCOACH doesn't just coach—they franchise. With 761 employees across a global network, they've built a B2B2C model where coaches become customers. Each franchisee pays licensing fees, creating recurring revenue on top of coaching fees. Their organic traffic (41%) comes from branded searches ('actioncoach' = 690 monthly volume) and intent-driven keywords like 'overcoming objections in sales' (290 volume). They've turned business coaching into a replicable product.
The tech stack reveals their playbook: Tailwind CSS, Bootstrap, and Swiper for a clean, scalable frontend; Google Analytics and Clarity for tracking every conversion. They're not reinventing the wheel—they're optimizing it. The 'action coach login' keyword (220 monthly searches) shows they've built a sticky ecosystem where clients return. This isn't a website; it's a conversion engine designed to funnel curiosity into consultation calls.
- They sell systems, not motivation: Their coaching frameworks are templated and scalable
- The franchise model creates dual revenue streams: licensing fees + coaching fees
- They target the 'successful but stuck' founder, not the struggling startup
- 4.7/5 Trustpilot rating (87 reviews) proves they deliver on the promise
- Global rank #955k isn't impressive, but their niche dominance is
The $175M Question
ActionCOACH proves that selling the 'how' is more profitable than selling the 'what'. For founders, their model is a masterclass: build a system so clear, it can be taught to coaches who then teach it to businesses. The real product isn't coaching—it's the coaching system itself.
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Business Coaching | ActionCOACH
Boost your business growth and success with ActionCOACH's expert business coaching services, tailored to help you achieve your goals worldwide. Start your journey today.
Business Coaching, Mentoring and Education - ActionCOACH Global
Boost your business growth and success with ActionCOACH's expert business coaching services, tailored to help you achieve your goals worldwide. Start your journey today.
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Reviews (20)
Action Coach training with Craig…
Action Coach training with Craig Lourens was highly educational and beneficial, focusing on practical coaching strategies, goal setting, and leadership skills. It provided actionable insights that directly contributed to company growth and personal development, emphasizing immediate application and fostering a supportive learning environment. Overall, the training was transformative, equipping participants with tools to enhance leadership effectiveness and drive meaningful results within our organizations.
Powerful Sales Insights from Action Coach
Thank you to Marlene Powell and Lauren for your insightful Zoom webinar today on "Sales Mastery Webinar". It was awesome! Needless to say, I am looking forward to your next Webinar.
APPLIED KNOWLEDGE IS POWER!
We have been clients for 13 years in South Africa... we have built and are still building 2 successful, profitable businesses on ActionCOACH principles, guided by Coach Trevor Clark. It's not enough to pay for coaching, it's not enough to just attend a session... Success comes when you Apply and Implement the principles of ActionCOACH... We were retired at 45, but busy bodies can't be idle. We returned to the business world, stronger and more profitable in a shorter period of time, cos we now know how to do it right the first time. The system works, the profits do increase when you apply the principles... and improving the systems in the business every year allows me the owner to reduce hours worked, and create a business that works without me... I'm a Raving Fan, and I recommend an ActionCOACH in every business. Miranda Dayaram Covenant Logistics South Africa
Miranda, thank you for your amazing review. We are honored to count your business amongst our global family!
ActionCOACH I have used 3 times!
ActionCOACH I have used personally in different businesses of mine, at different times, and went back 3 times because they were so good! The absolute focus on what we needed was always paramount (even when we thought we needed to focus elsewhere!) Fantastic results for us peronally and in business! Highly recommend!
Sasha, Thank you for the amazing review and the repeat business. We are proud to help you live your business dreams.
A truly world-class business
I love this company – been a part of the business for 13 years and counting. Brad and the global ActionCOACH team are the real deal – working tirelessly to help business owners around the world achieve so much more.
Thank you for the great review!
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About actioncoach.com
Boost your business growth and success with ActionCOACH's expert business coaching services, tailored to help you achieve your goals worldwide. Start your journey today.
Company Overview
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Technology Stack
actioncoach.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, jsDelivr, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
actioncoach.com receives approximately 30.1K monthly visitors and ranks #955,148 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:31 on the site.
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