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ActivePrime: The AI Data Quality Powerhouse
A 17-person team tackling the $4.6T data quality problem for enterprise CRMs
In a market dominated by billion-dollar data giants, ActivePrime is quietly building an AI-powered moat for CRM data quality. With just 17 employees and $1.5M in revenue, they're proving that focused execution beats sprawling portfolios.
"They're not just cleaning data—they're preparing enterprises for the AI revolution by generating synthetic data that actually works."
The Enterprise Niche
ActivePrime targets a precise pain point: CRM data decay costs enterprises 12% of annual revenue on average. Their 45% direct traffic share suggests they're reaching decision-makers through enterprise sales, not SEO spam. This is a bottom-up, ROI-driven sell.
The AI Data Gap
Most companies have data, but lack AI-ready data. ActivePrime's synthetic data generation bridges this gap—transforming messy CRM records into clean, structured datasets that power ML models. This is their wedge into the $4.6T data quality market.
Their tech stack reveals sophistication: React for the frontend, Zendesk for support, and Sentry for monitoring. They're building for scale, not just MVP. The leadership team combines deep Salesforce expertise (Christopher Culp) with engineering rigor (Ryan Partridge) and operational discipline (Xenia Botsoli).
- AI-powered error elimination that adapts to CRM schema changes
- Synthetic data generation for model training without privacy risks
- Salesforce-native integration with minimal setup friction
The Verdict: A Sleeper Hit in Data Quality
With focused execution and AI-first architecture, ActivePrime could become the essential layer between messy CRMs and the AI stack. Their small team and high-touch model suggest they're building for acquisition or IPO, not just revenue growth.
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ActivePrime | Data Quality Assessment | Data Quality Tools
ActivePrime's Data Quality platform leverages AI to eliminate data errors and generate synthetic data. Improve your CRM performance and prepare for the AI revolution. Active Prime | AI-Enabled Data Quality
Active Prime | AI-Enabled Data Quality | ActivePrime's Data Quality platform leverages AI to eli
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About activeprime.com
ActivePrime's Data Quality platform leverages AI to eliminate data errors and generate synthetic data. Improve your CRM performance and prepare for the AI revolution. Active Prime | AI-Enabled Data Quality
Company Overview
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Technology Stack
activeprime.com uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Font Awesome
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Sentry
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Wix
Customer Support
Zendesk
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activeprime.com receives approximately 2.7K monthly visitors and ranks #5,665,499 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:34 on the site.
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