allure.com
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Allure: The SEO Juggernaut Hiding in Plain Sight
How a legacy magazine became a 4.6M-visit traffic machine by chasing zodiac signs and angel numbers.
Allure isn't just reviewing lipstick anymore; it's capturing search traffic for 'zodiac signs' and 'angel numbers' with surgical precision. While legacy media struggles, Allure has engineered a 4.6M monthly visit engine that defies traditional publishing logic.
"Allure's secret isn't beauty content—it's capturing the existential anxieties of Gen Z through astrology and spirituality."
The Zodiac Pivot
The data reveals a stunning strategic shift. 'Zodiac signs' (163K monthly volume) and 'angel numbers' (30K volume) outrank 'Allure Magazine' itself. This isn't accidental SEO—it's a deliberate capture of high-volume, low-competition keywords that appeal to their core demographic's spiritual curiosity.
The Traffic Blueprint
With 66% organic search traffic, Allure has built a moat that social platforms can't replicate. While competitors fight for fleeting algorithmic favor, Allure owns evergreen search real estate. The 2M+ backlinks suggest a domain authority that new entrants cannot easily challenge.
The tech stack tells the story of efficiency over flash. Tailwind CSS and Bootstrap keep load times low. Squarespace provides the CMS backbone. Amazon S3 handles the image-heavy content. This isn't a bloated enterprise stack—it's a lean operation for a $10.7M revenue business with just 75 employees.
- Zodiac & spirituality content drives 3x more traffic than branded search
- 66% organic traffic provides insulation from social media volatility
- 2M+ backlinks create an insurmountable authority moat
- 75 employees generating $10.7M revenue = $142K per employee
Allure is a search engine disguised as a beauty magazine
Their real product isn't content—it's capturing intent. The 4.6M monthly visits prove that in 2024, owning search queries about 'angel numbers' is more valuable than owning 'beauty tips.' Legacy media, take notes.
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https://media.allure.com/photos/661e6188a74428d9c0db9412/16:9/w_1280,c_limit/allure-meta-img.png
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Allure — Beauty Tips, Trends & Product Reviews | Allure
Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.
Allure — Beauty Tips, Trends & Product Reviews
Discover new beauty products, skin-care tips, hair-color trends, makeup, and more from the Beauty Bible.
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Reviews (6)
Allure
In allure you have a wide variety of choices from hair idras, make up looks and skin care advice
It great and perfect company I had…
It great and perfect company I had amazing and wonderful experience
Love at first try
At december it was my first try to subscribe allure box and can openly say that I loved this box at first sight. There were products I wanted to buy and products I wanted to test. Thank you the allure team to bright up my December mood 🙌🏻
A couple of years ago I used their…
A couple of years ago I used their service. wasn't as bad. The support thought wasn't very responsive. I also had some issues with payments, was difficult to send them through.
Poor costumer service & unfair resolution
I’ve been a loyal Allure Beauty Box subscriber for over a year, but my recent experience has completely broken my trust. I received a defective Sunday Riley B3 Nice Serum (discolored, with an unusual odor, clearly spoiled). I immediately reported the issue and provided photos, but every response came from a different representative who hadn’t read the prior emails. Instead of a fair solution, I was offered unrelated replacement items (like a blush or hair mask), a 4 mL sample, or a $15 gift card that doesn’t even cover shipping costs. None of these reflect the actual value of the full-size serum I paid for. When customers receive defective products, it is the company’s responsibility to replace them with something comparable or issue a refund. Blaming “policy timelines” or offering unusable credits is not acceptable. This was my first time ever contacting customer service, and the experience has been frustrating, dismissive, and unhelpful. Sadly, I will not be renewing my subscription. Consumers deserve better.
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About allure.com
Discover new beauty product reviews, hair ideas, makeup looks, and skin-care advice, plus tips, trends, and more from Allure, the first and only dedicated beauty magazine.
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allure.com uses 11 technologies across their website including Font Awesome, Squarespace, Amazon S3, and more.
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Traffic & Audience
allure.com receives approximately 4.6M monthly visitors and ranks #16,941 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:04 on the site.
The majority of allure.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about allure.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit allure.com directly at https://allure.com.