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AdAdapted: The CPG Mobile Ad Playbook
How a 65-person team is quietly stealing market share from ad giants
While everyone chases TikTok trends, AdAdapted is building a $9.4M revenue business by solving a brutally specific problem: getting CPG products from digital ads into physical retailer carts. It's not sexy, but it's printing money.
"They don't sell ads—they sell shopping list placements. That's the difference between a media company and a sales engine."
The Niche That Matters
AdAdapted targets CPG (Consumer Packaged Goods) brands exclusively—think Frito-Lay, Unilever, Procter & Gamble. These companies spend billions on media but struggle with the last mile: getting products into retailer carts. The platform bridges mobile advertising with actual purchase behavior, making it a B2B2C sales machine rather than just another ad network.
Traffic Tells the Story
With 25,463 monthly visits and 48% direct traffic, AdAdapted isn't relying on SEO spam. Their organic search is only 30%, meaning their customers are typing 'adadapted' directly into browsers. That's brand recall in a space where most competitors fight for generic keywords. The fact that 'adadapted' is their top keyword with 350 monthly searches shows they own their brand in the CPG industry.
The tech stack reveals a pragmatic approach: jQuery for legacy compatibility, Tailwind CSS for rapid UI development, and Google Analytics/Tag Manager for measurement. No fancy frameworks, no bleeding-edge tech—just tools that work. This is a team focused on shipping features, not chasing JavaScript trends. Their 21 detected technologies suggest a lean but functional stack, avoiding the bloat that plagues larger ad tech companies.
- Revenue per employee: ~$145K—efficient for a mid-market ad tech firm
- Founder-led sales: Molly McFarland (CRO) built this from the ground up
- CPG-only focus: No distractions from retail, automotive, or other verticals
- Mobile-first: Designed for the shopping list, not the desktop display ad
The Verdict: Niche Domination Over Scale
AdAdapted proves that in ad tech, specificity beats breadth every time
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AdAdapted | Mobile Advertising for CPG Brands
AdAdapted is a mobile ad platform that helps CPG brands get onto shoppers' lists and into retailer carts. Discover how we can increase your product sales today!
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About adadapted.com
AdAdapted is a mobile ad platform that helps CPG brands get onto shoppers' lists and into retailer carts. Discover how we can increase your product sales today!
Company Overview
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Technology Stack
adadapted.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
adadapted.com receives approximately 25.5K monthly visitors and ranks #1,424,915 globally. The website has a bounce rate of 92% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:04 on the site.
The majority of adadapted.com's traffic comes from undefined, .
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