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Adda247: India's Vernacular EdTech Juggernaut
How a 1,951-person team is cornering the non-English exam prep market with 15M+ monthly visits.
While Silicon Valley obsesses over AI tutors for English speakers, Adda247 has quietly built India's largest vernacular learning platform, capturing a massive 15.3M monthly visits by solving a far more urgent problem: the language barrier in government job exams.
"Adda247 didn't just translate content—they built an ecosystem for the next billion internet users."
The SEO Moat is Real
With over 2 million backlinks and 72% of traffic coming organically, Adda247 has mastered the art of capturing high-intent, regional search queries. They rank for 'adda247 current affairs' and variations at scale, turning search into a defensible acquisition channel that paid ads can't touch.
The Vernacular Flywheel
Their secret sauce isn't just language—it's localization. By offering courses in 12+ Indian languages for exams like SSC, Railway, and State PCS, they create a network effect: more students → more regional content → better SEO → more students. This flywheel is hard to replicate.
- Dominates non-English exam prep with a 97.8% traffic share from India
- High-intent keywords like 'adda247' (219K monthly searches) show strong brand recall
- Tech stack prioritizes performance: Tailwind, Bootstrap, Lazy Loading for low-bandwidth users
The Unicorn They Overlooked
While VCs chased global EdTech, Adda247 built a ₹3,000 Cr+ revenue business serving India's underserved aspirants—proving that depth beats breadth in emerging markets.
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5 keywordsHow is Adda247's SEO?
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Adda247 - India's Largest Vernacular Learning Platform
Adda247 is India's largest vernacular learning platform. It provides online courses in more than 12 Indian languages for Government and Entrance exams like Banking, SSC, Railway, UPSC, State PCS, NEET-JEE, CUET, JAIIB-CAIIB, Teaching, Defence etc.
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Reviews (7)
great learning experience
great learning experience
The best platform for the preparation…
The best platform for the preparation of government exams.
Very disappointing teaching experience in GATE BT course especially by meghna srivastava mam
I purchased the Adda247 GATE BT subscription with high expectations, but I’m quite disappointed with the classes conducted by Meghna Srivastava. The topics are often presented in a confusing way and the flow of the lectures is not structured. She frequently jumps between topics without proper explanation, which makes it difficult to follow or build concepts. Another issue is that she doesn’t teach using the board, which affects the clarity and learning experience. Overall, the teaching quality feels quite poor and not suitable for serious GATE preparation. The only positive experience so far has been with Payal Ma’am, who explains concepts clearly and follows the syllabus properly. I really hope Adda247 improves faculty quality and teaching methods for GATE aspirants.Be aware if you are subscribing for gate preparation
Course Review – GUC NET Mega Pack
Course Review – GUC NET Mega Pack Enrolled with high expectations, but the experience has been disappointing. Many Paper 1 videos are missing or not in sequence, and Paper 2 (Financial Management) lacks concept clarity—sessions feel like PDF readings with no proper foundation. Trainers (except Maths faculty) lack professionalism and patience, making it hard for serious learners to stay engaged. Promised support from the sales team was not fulfilled, and communication has completely stopped. Overall, not worth the investment.
very imporatant for new students who want to join
hello my dear brothers and sisters , ye review honest and real review hai so make sure isko lightly mtt lena, i recently purchased adda247 cuets superset course to be honest adda247 is one of the wrost platform with wrost teaching facilities they hier 1 teacher who have zero knowledge of maths also known mayank sir , they even dont know how to solve basic calculas , i reach out thier support team but they dint help me i tried more than 5 times, please dont buy thier course , go for any other good platform or go for free on youtube . never use adda247 if anyone need proofs dm me on instagram - @nikxtrader
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About adda247.com
Adda247 is India's largest vernacular learning platform. It provides online courses in more than 12 Indian languages for Government and Entrance exams like Banking, SSC, Railway, UPSC, State PCS, NEET-JEE, CUET, JAIIB-CAIIB, Teaching, Defence etc.
Company Overview
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Technology Stack
adda247.com uses 15 technologies across their website including Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Google Ads, Clarity, Google Tag Manager, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
adda247.com receives approximately 15.3M monthly visitors and ranks #3,328 globally. The website has a bounce rate of 52% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:23 on the site.
The majority of adda247.com's traffic comes from undefined, undefined, .
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