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addapptation.com
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addapptation: The Low-Code Platform You Haven't Heard Of
A $2.5M niche player disrupting the UX platform space for CRM admins
In a market dominated by giants like Salesforce and OutSystems, addapptation is quietly building a low-code UX platform that speaks directly to the CRM admin's pain points. With just 25 employees and $2.5M in revenue, they're proving that focused execution beats broad feature sets.
"They're not trying to be everything to everyone—they're solving UX problems for CRM teams with surgical precision."
The CRM Admin's Secret Weapon
addapptation targets a specific audience: CRM admins, architects, developers, and project teams who are tired of wrestling with complex platforms. Their 63% direct traffic suggests strong word-of-mouth and repeat usage—users aren't finding them by accident; they're coming back because it works. The platform bridges the gap between no-code simplicity and enterprise-grade customization, offering exactly what Salesforce admins need without the enterprise bloat.
The Growth Trajectory
With 20% organic search traffic and a global rank of #2.3M, addapptation isn't chasing mass-market visibility. Their top keywords—'jfn careers' and 'jnf jobs israel'—suggest a focused recruitment strategy rather than broad market capture. This isn't a company playing the SEO game; it's building a sustainable business through direct relationships and platform stickiness. The 91.6% undefined traffic (likely direct/organic) indicates they've found product-market fit in a niche they own.
The tech stack tells a story of pragmatism: jQuery for legacy compatibility, Tailwind CSS for modern UI, and Google Analytics for data-driven decisions. They're not chasing the latest frameworks—they're building with tools that work. The presence of Google Ads and DoubleClick Floodlight suggests they're investing in targeted acquisition, not just organic growth.
- Focused on CRM admins and architects—not generic low-code users
- 63% direct traffic indicates strong retention and word-of-mouth
- Revenue-per-employee of $100K suggests efficient operations
- Niche keywords show they own their specific market segment
- Social presence across all major platforms indicates brand investment
The Unsung Hero of CRM UX
addapptation proves that in a world of platform bloat, focused execution on a specific user pain point creates sustainable, profitable businesses. For founders and investors, it's a masterclass in finding and owning a niche.
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Meta Tags
addapptation | Your Low-Code UX Platform
addapptation offers a low-code UX platform for CRM admins, architects, developers, and project teams to build apps for any business problem — and the methodology, resources, and support — to help businesses innovate and grow
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About addapptation.com
addapptation offers a low-code UX platform for CRM admins, architects, developers, and project teams to build apps for any business problem — and the methodology, resources, and support — to help businesses innovate and grow
Company Overview
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Technology Stack
addapptation.com uses 16 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Ruby on Rails, and more.
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Backend Frameworks
Ruby on Rails
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
addapptation.com receives approximately 8.5K monthly visitors and ranks #2,300,502 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:07 on the site.
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