addevent.com
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Addevent: The $200k/yr Tool You've Never Heard Of
3 employees. 1.9M monthly visits. A bootstrapped calendar giant hiding in plain sight.
In a world obsessed with AI and billion-dollar valuations, Addevent.com is quietly building a $200k/year empire with just 3 employees. They don't sell hype—they sell the single most practical feature the internet has ever needed: the ability to add an event to your calendar.
"They built a moat so deep it's invisible: they solved a universal problem so elegantly that 65% of their traffic comes directly from users who don't need to search for them."
The Invisible Giant
Addevent operates in the 'computers_electronics_and_technology' industry, but they're not a SaaS platform in the traditional sense. They're infrastructure. With 1.9M monthly visits and a global rank of #36,686, they've achieved what most startups dream of: product-market fit so perfect it looks boring on paper. The real magic? 65% of traffic is direct—users type 'addevent.com' directly into their browser. That's not marketing; that's habit.
The SEO Paradox
Despite ranking for 6,110 monthly searches for 'addevent' alone, only 18% of their traffic comes from organic search. This is a counter-intuitive success story. They've built a product so embedded in workflows that users bypass search engines entirely. Their top keywords—'add event', 'add calendar', 'add to calendar'—are generic, yet they capture the intent perfectly. They don't need to rank #1; they've already won the user's memory.
The tech stack reveals a philosophy of minimalism. jQuery, Tailwind CSS, Bootstrap, Vite, and PWA support. No React, no Vue, no complex frameworks. They're not building for developers; they're building for the end-user who needs a button that just works. This isn't a tech choice—it's a strategic decision to reduce friction. Every millisecond saved is a user retained.
- The 3-person team is a feature, not a bug: Michael Nilsson (Founder), Camella Bridges (Support), Thomas Brophy (Support), James Gifford (Engineering). That's 1 engineer for 1.9M users.
- They solved the 'add to calendar' problem so thoroughly that 49.5% of traffic comes from 'undefined' countries—a data artifact that proves global, borderless adoption.
- Trustpilot's 4.4/5 rating with 52 reviews shows they prioritize customer satisfaction over feature bloat. They're not building for investors; they're building for users.
This is the future of B2B software
Not everything needs to scale to a billion dollars. Some things just need to work, and Addevent is proof that boring, reliable infrastructure is the most valuable business you can build.
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https://cdn.addevent.com/web/images/opengraph-image.png
Meta Tags
Add to Calendar & Calendar Marketing Tools to Reduce No-Shows | AddEvent
Easily increase attendance and engagement by letting users add events to their calendars, embed calendars on your website, collect RSVPs, send reminders, and offer calendar subscriptions. Works with Google, Apple, Outlook, and more.
AddEvent
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AddEvent
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Reviews (20)
AddEvent is Incredibly Impactful
AddEvent makes it incredibly easy to create events, follow-up with guests, and customize branded assets to use on our website. We use AddEvent for a high-impact project that allows us to bring our digital e-commerce front to live video demos and video sales calls. The growth in audience and revenue has been noticeable, and AddEvent has been well-received internally. It's so easy to design what we need, sync with other calendars, and embed onto our pages. 5-STARS AND HIGHLY RECOMMENDED!
Perfect for Small Businesses!
I'm currently on the hobby version (Free version) because me and a few other friends are trying to make some small games together, just for fun! And to plan out our playtests and other events, we are using this instead of individually sharing every single event, and we are loving it! It's 100% worth trying this out for free if you are a small business trying to get started! Easy 5 stars, this is awesome!
Thanks so much for taking the time to share your experience with AddEvent! We appreciate you!
AddEvent was a perfect fit for our…
AddEvent was a perfect fit for our needs, allowing us to send calendar links to our program registrants. The only reason we canceled our subscription is because our university moved us into a CRM that had this feature built-in. I missed the automatic renewal date but when I contacted customer service regarding a cancelation, they refunded me without any hassle. Overall, I'm very satisfied and would definitely use AddEvent again and recommend to others.
Highly recommended
AddEvent has completely transformed the way we manage event invites, and I personally couldn't be more impressed. It streamlines the process effortlessly, making it so much easier to handle event invitations. The platform is modern, simple to use, and incredibly smart in its design. Everything feels intuitive and user-friendly. One feature I absolutely love is how seamlessly you can embed the icons for all the different platform types of calendar invites directly into your website or eDMs. This makes it easy for attendees to save the event to their calendars without any hassle. On top of that, their customer support is top-notch. I had a question and reached out to them, and Thomas got back to me with a detailed, helpful answer within 24 hours. It’s great to know they’re there to support you when you need it. Overall, AddEvent has significantly enhanced the experience for both event managers and attendees. If you want a smooth and efficient way to manage your event invites, this is the platform you need! Highly recommended!
Step-by-step help
I had a question on how to change something I had already added to the platform. Thomas gave me step-by-step instructions and I could make the change in just a few seconds. He was prompt and polite. This is great service!
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About addevent.com
Easily increase attendance and engagement by letting users add events to their calendars, embed calendars on your website, collect RSVPs, send reminders, and offer calendar subscriptions. Works with Google, Apple, Outlook, and more.
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Technology Stack
addevent.com uses 19 technologies across their website including Google Fonts, Squarespace, HubSpot, and more.
Fonts
Google Fonts
CMS
Squarespace
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Intercom
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
addevent.com receives approximately 1.9M monthly visitors and ranks #36,686 globally. The website has a bounce rate of 78% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:30 on the site.
The majority of addevent.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about addevent.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit addevent.com directly at https://addevent.com.