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Addison: The Invisible Engine of Fortune 100
A $94M creative agency quietly shaping the world's biggest brands
While most creative agencies fight for spotlight, Addison operates in the shadows of Fortune 100 boardrooms. This isn't about flashy campaigns—it's about strategic design that moves billion-dollar needles.
"Their 43% direct traffic rate reveals the truth: Addison isn't discovered, it's sought out."
The Enterprise Playbook
Addison's $94.5M revenue with 311 employees translates to ~$304K revenue per employee—exceptional for creative services. This isn't a boutique; it's a scaled production engine built for enterprise demands. Their clients don't shop around because Addison has already proven they can deliver at Fortune 100 scale.
The Traffic Paradox
With only 3,536 monthly visits but a #4M global rank, Addison defies traffic metrics. Their search volume reveals the disconnect: 28,490 people search for 'addison' monthly, yet their site captures a fraction. This suggests their digital presence is intentionally minimal—clients find them through referrals, not SEO. The 'simpson thacher' and 'lindsay goldberg' keywords hint at their client base: law firms and private equity.
The tech stack tells a story of pragmatic efficiency. WordPress powers the site, jQuery and Bootstrap handle interactions, and GSAP animates subtle transitions. This isn't a bleeding-edge stack—it's battle-tested, maintainable, and invisible. Addison's site isn't meant to impress; it's meant to function.
- Fortune 100 client focus means high barriers to entry but massive lifetime value
- 43% direct traffic indicates a referral-driven business model
- Search volume (28K/month) dwarfs actual site visits—brand awareness exceeds digital footprint
- Revenue per employee ($304K) suggests premium positioning and efficient delivery
The Anti-Agency
Addison proves you don't need digital scale to build a $94M business—just the right relationships and execution.
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Open Graph Image

https://addison.com/wp-content/uploads/2020/08/addison-flag.jpg
Meta Tags
Addison - Strategy Made Visible® - Award-winning creative agency
Design, branding, digital, video and more – Addison is a creative agency in New York making high profile communications for Fortune 100 companies.
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About addison.com
Design, branding, digital, video and more – Addison is a creative agency in New York making high profile communications for Fortune 100 companies.
Company Overview
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Technology Stack
addison.com uses 10 technologies across their website including PHP, WordPress, Google Tag Manager, Google Analytics, and more.
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
GSAP, jQuery
Traffic & Audience
addison.com receives approximately 3.5K monthly visitors and ranks #4,051,915 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:38 on the site.
The majority of addison.com's traffic comes from .
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This page provides publicly available information about addison.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit addison.com directly at https://addison.com.