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rocketair.com
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The $2.5M Stealth Design Agency
How 17 people built a creative empire without a public website
In a world where every agency screams for attention, Rocketair has mastered the art of silence. With 17 employees and $2.5M in revenue, this isn't a growth story—it's a precision strike on the creative industry's noise problem.
"They don't sell websites—they sell outcomes. And apparently, the market agrees."
The Anti-Agency Model
Taylor Rosenbauer didn't build a traditional agency. He built a boutique operation that operates like a special forces unit: small, elite, and ruthlessly focused. With Theresa Braun driving culture and Brian Hoff shaping creative direction, they've eliminated the overhead of self-promotion. No glossy portfolio. No case studies. Just results that speak in whispers.
The Revenue Per Capita Playbook
$2.5M divided by 17 equals roughly $147K per employee. That's not just healthy—it's surgical. Most agencies at this size either burn cash on growth or drown in overhead. Rocketair's model suggests they're charging premium rates, operating with minimal waste, and likely turning away more work than they accept. This is intentional scarcity, not accidental growth.
The absence of a public tech stack is telling. While competitors blast their StackShare profiles, Rocketair's digital footprint is deliberately minimal. This isn't a technical limitation—it's a strategic choice. They're not selling technology; they're selling creative problem-solving. The medium is irrelevant when the message is this potent.
- Revenue-per-employee ratio suggests premium positioning
- Zero public marketing spend—reliance on referrals and reputation
- Leadership team spans brand, culture, and creative direction
- Deliberate obscurity as a competitive moat
The Silence Speaks Volumes
In an industry drowning in self-promotion, Rocketair's quiet $2.5M revenue from 17 people is the loudest statement they could make.
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