addreality.com
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Addreality: The Digital Signage Underdog
A 35-person team tackling a $32B market with a surprisingly focused approach
In a market dominated by giants like Samsung and LG, a 35-person Russian startup is quietly carving out a niche in digital signage. Addreality.com isn't trying to sell you screens—it's selling you the intelligence behind them.
"Their 100% Russian traffic isn't a bug—it's a strategic moat they've deliberately built."
The Traffic Paradox
With just 4,747 monthly visits and a global rank of #4.1M, Addreality's metrics look weak at first glance. But dig deeper: 52% comes from organic search, and 35% is direct traffic. This isn't a viral play—it's a high-intent, relationship-driven business. Their top keyword 'reality' (59K monthly searches) is likely a branding play, while 'dooh' (14K searches) shows they're targeting serious digital out-of-home advertisers, not casual users.
The Niche They Own
Addreality speaks exclusively to Russian businesses. Their top keyword 'лицензионная музыка для бизнеса' (licensed music for business) with 870 monthly searches reveals their core customer: physical businesses—cafes, retail stores, offices—that need compliant background music and visual content. This isn't sexy enterprise tech; it's solving a mundane but critical pain point for thousands of SMBs.
The tech stack tells a story of pragmatism over innovation. jQuery and Bootstrap suggest a legacy frontend, while Tailwind CSS and Ant Design indicate modern components are being bolted on. They're not reinventing the wheel—they're building a functional product for a market that values reliability over cutting-edge tech.
- Digital Signage SaaS for Russian SMBs
- Licensed music integration (critical for compliance)
- Visual communication tools for physical spaces
- Focus on engagement, not just display
The Unsexy Billion-Dollar Opportunity
Addreality proves you don't need to be global or VC-backed to build a sustainable business in a boring vertical
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Open Graph Image
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Meta Tags
Digital signage для бизнеса: увеличьте продажи и вовлеченность клиентов
Увеличьте вовлечённость клиентов с помощью современных решений Digital Signage — эффективный способ визуальной коммуникации и продвижения бренда в любом бизнесе.
Addreality – Программное Обеспечение для Digital Signage (DooH)
Digital Signage Software – ПО для управления цифровыми рекламными экранами. Простой интерфейс. Много готовых шаблонов. Бесплатный период.
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About addreality.com
Увеличьте вовлечённость клиентов с помощью современных решений Digital Signage — эффективный способ визуальной коммуникации и продвижения бренда в любом бизнесе.
Company Overview
addreality.com Social Media
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Technology Stack
addreality.com uses 8 technologies across their website including LinkedIn Insight Tag, Zendesk, Google Tag Manager, Google Analytics, and more.
Advertising
LinkedIn Insight Tag
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
addreality.com receives approximately 4.7K monthly visitors and ranks #4,129,676 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 2:39 on the site.
The majority of addreality.com's traffic comes from .
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