ades-solaire.org
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ADES: The NGO That Scales Like a Startup
How a German NGO built a $26M impact engine in Madagascar
In the world of NGOs, ADES operates with the precision of a tech startup. With 190 employees and $26.6M in revenue, this isn't your typical charity—it's a high-impact machine tackling deforestation in Madagascar, one solar stove at a time.
"They're not just planting trees—they're building an entire energy ecosystem that sustains itself."
The Madagascar Paradox
Madagascar is a biodiversity hotspot where 90% of animals and 80% of plants exist nowhere else on Earth. Yet deforestation is rampant. ADES doesn't fight this with traditional conservation—they address the root cause: energy poverty. Their solar stoves replace charcoal, directly reducing pressure on forests.
The Revenue Puzzle
Here's what's fascinating: ADES generates $26.6M with just 458 monthly website visits. This reveals a critical insight—they're not optimizing for web traffic because they don't need to. Their funding likely comes from institutional donors, government partnerships, and corporate sponsors who find them through networks, not Google searches.
The keyword data tells another story. Ranking for 'ades' (11,240 monthly searches) and 'african' (19,810 searches) suggests they own their brand but struggle with broader discovery. The 44% organic traffic is respectable but low for an organization of this scale—indicating they're not playing the content marketing game.
- Tech stack reveals modern thinking: Tailwind CSS, Bootstrap, and Google Analytics show they're not stuck in the past
- YouTube and Facebook presence suggests they prioritize visual storytelling over SEO
- 190 employees across Madagascar and Germany creates operational complexity they must solve daily
The Real Lesson for Founders
ADES proves that impact scales when you solve the right problem with the right model—traffic metrics be damned.
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https://ades-solaire.org/wp-content/uploads/2021/07/ADES_Logo_Pantone_V2020_150x112_transp-1.png
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NGO ADES: Nachhaltig wirksam für Madagaskar
Willkommen bei ADES! Nachhaltig wirksam für Madagaskar ADES Film: Nachhaltig wirksam für Madagaskar Erhalt der Lebensgrundlagen in Madagaskar Madagaskar ist ein Paradies der Biodiversität. Auf der Insel im Indischen Ozean sind über 90 Prozent der Tiere und etwa 80 Prozent der Pflanzen endemisch und existieren nur in Madagaskar.
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About ades-solaire.org
Willkommen bei ADES! Nachhaltig wirksam für Madagaskar ADES Film: Nachhaltig wirksam für Madagaskar Erhalt der Lebensgrundlagen in Madagaskar Madagaskar ist ein Paradies der Biodiversität. Auf der Insel im Indischen Ozean sind über 90 Prozent der Tiere und etwa 80 Prozent der Pflanzen endemisch und existieren nur in Madagaskar.
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Technology Stack
ades-solaire.org uses 20 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome
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HSTS, reCAPTCHA
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PHP
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WordPress
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DoubleClick Floodlight, Google Ads
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Stripe
Traffic & Audience
ades-solaire.org receives approximately 458 monthly visitors. The website has a bounce rate of 42% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of ades-solaire.org's traffic comes from .
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