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Adgooroo's Silent Exit: Why Adthena Took the Wheel
A $7.4M search intelligence platform that vanished from the web
Adgooroo.com is a digital ghost—a search intelligence platform that generated $7.4M in revenue but now redirects every visitor to its acquirer, Adthena. The domain remains, but the traffic is zero, the keywords are gone, and the story is one of strategic absorption rather than organic growth.
"Adgooroo didn't fail—it was assimilated. The tech stack is live, the revenue is recorded, but the brand identity has been completely erased."
The Acquisition Absorption
Adgooroo's current state is a textbook example of post-acquisition brand sunset. With 37 employees and $7.4M in revenue, the company wasn't a startup failure—it was a strategic asset. Adthena, the acquirer, has successfully migrated the technology and customer base while completely retiring the public-facing brand. The zero traffic isn't a bug; it's a feature of the acquisition strategy.
The Vanishing Act
What's most telling isn't what Adgooroo has, but what it lacks: any meaningful digital footprint. Zero monthly visits, no organic keywords, no backlinks. This suggests either a deliberate de-indexing strategy or a complete redirect to Adthena's domain. For a $7.4M revenue company, this digital silence speaks volumes about how B2B search intelligence firms consolidate brands post-acquisition.
The tech stack reveals a modern, performance-focused architecture—Tailwind CSS, Vite, Google Analytics, and Hotjar. This isn't legacy tech; it's actively maintained infrastructure. The presence of Priority Hints and HSTS headers indicates a team that cares about web performance and security, even if the site itself is now just a redirect shell.
- Revenue-to-employee ratio of ~$200K suggests a high-value B2B service model
- Zero traffic indicates complete customer migration to Adthena's platform
- Modern tech stack (Vite, Tailwind) suggests recent development before sunset
- Acquisition likely occurred within last 12-18 months based on digital footprint decay
The Silent Success Story
Adgooroo proves that B2B SaaS value isn't in traffic—it's in the intelligence and revenue that acquirers will pay for.
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Adgooroo is now Adthena | Market-leader in search intelligence
Adthena now providing search intelligence to former Adgooroo customers.
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About adgooroo.com
Adthena now providing search intelligence to former Adgooroo customers.
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Technology Stack
adgooroo.com uses 18 technologies across their website including Google Fonts, HSTS, PHP, and more.
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adgooroo.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about adgooroo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adgooroo.com directly at https://adgooroo.com.