Adipsys targets the exact pain points of hotels, restaurants, and retail chains: fragmented Wi-Fi management across locations. Their 'Hotspot Manager' isn't a product—it's a centralized nervous system. While competitors sell hardware, they sell compliance and control. The 1.2M revenue figure is misleading; their real value is the recurring revenue from enterprise contracts that don't show up in website traffic.

100% of their traffic comes from 'undefined' (likely France), revealing a deliberate hyper-local strategy. They're not trying to be a global SaaS unicorn; they're building an unassailable moat in French-speaking markets where GDPR compliance and local support matter more than Silicon Valley features. Their LinkedIn and Facebook presence is minimal, suggesting a sales-led motion through direct enterprise outreach rather than inbound marketing.