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Aditude: The Ad Ops Engine Publishers Actually Need
How a 67-person team is building the anti-ads.txt for programmatic revenue
Aditude isn't just another ad tech wrapper—it's a $15M-funded attempt to solve the publisher monetization crisis from the inside out. While most ad ops tools optimize for clicks, Aditude optimizes for survival.
"In an industry drowning in middlemen, Aditude positions itself as the publisher's last line of defense."
The Publisher-First Paradox
Aditude's core promise—'publisher-first technology'—sounds like every ad tech company's tagline. But their 67-person team and $9.4M revenue suggest they're actually doing it differently. They're not trying to be the next Google Ad Manager; they're building the infrastructure that makes existing stacks actually work. Their 'hands-on support' isn't a feature—it's a survival mechanism in a market where publishers are bleeding revenue.
The Revenue Math
With $9.4M in revenue from just 67 employees, Aditude generates approximately $140K per employee—a strong ratio for ad tech. This isn't a VC vanity project; it's a sustainable business model. The $15M funding round suggests they're preparing for aggressive scaling, but their current metrics indicate they're already profitable or close to it. They're not chasing growth at all costs—they're building a machine that prints money for publishers.
The tech stack reveals their pragmatic approach: Tailwind CSS, Bootstrap, and Google Analytics—no fancy frameworks, just tools that work. They're not reinventing the wheel; they're greasing the existing one. The lack of structured data and minimal SEO presence (global rank #5,982,215) suggests they're not marketing to everyone—they're selling to the publishers who already know they have a problem.
- Transparent pricing model (no hidden fees that eat into margins)
- Real human support (not a ticket queue black hole)
- Publisher-first architecture (built for publishers, not advertisers)
- Hands-on onboarding (because ad ops is complex by design)
The Bottom Line
Aditude is betting that publishers are tired of being treated as data sources and want to be treated as customers. In a $600B digital ad market, that's a smart bet.
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Supercharged Ad Ops Technology For Publishers | Aditude
Aditude helps publishers maximize programmatic ad revenue with transparent, publisher-first technology and hands-on support. Take control of your monetization today.
Aditude helps publishers maximize programmatic ad revenue with transparent, publisher-first technology and hands-on support. Take control of your monetization today.
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About aditude.io
Aditude helps publishers maximize programmatic ad revenue with transparent, publisher-first technology and hands-on support. Take control of your monetization today.
Company Overview
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Technology Stack
aditude.io uses 19 technologies across their website including AccessiBe, HSTS, reCAPTCHA, Prismic, Contentful, and more.
Accessibility
AccessiBe
Security
HSTS, reCAPTCHA
CMS
Prismic, Contentful
Cloud & Hosting
Vercel
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
aditude.io receives approximately 0 monthly visitors and ranks #5,982,215 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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