adopt.fr
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Adopt: The French Fragrance Disruptor
How a mass-market perfume brand scaled to $161M with a DTC-first strategy.
While luxury perfume houses gatekeep exclusivity with $300 price tags, Adopt flipped the script. They bet on accessibility, offering 150+ French-made fragrances for under $12. It was a bet that paid off, generating $161M in revenue by democratizing scent.
"They didn't compete with Chanel; they competed with fast fashion."
The Mass-Market Playbook
Adopt's strategy isn't subtle. By pricing fragrances at an impulse-buy level (11.95€), they removed the friction of 'scent commitment.' Their 4,164 Trustpilot reviews confirm the model works: customers buy blind, buy often, and gift frequently. It’s high volume, low margin, executed at scale.
The Gen Z Capture
With a heavy presence on TikTok and Instagram, Adopt targets a demographic previously ignored by the perfume industry. They aren't selling heritage; they're selling variety. The social strategy focuses on discovery—'find your scent'—rather than legacy, turning fragrance into a low-stakes, high-reward accessory.
The tech stack reveals a focus on conversion and speed. They leverage Tailwind CSS and DaisyUI for rapid frontend development, while Cloudflare ensures global latency is low despite being a French-centric brand. However, the reliance on Zendesk for support suggests they prioritize cost-effective scalability over bespoke customer experiences.
- The 'Impulse' Pricing Model: Sub-€15 price points drive repeat purchases.
- Omnichannel Hybrid: Strong digital presence backed by physical stores in France.
- Supply Chain Agility: 1,153 employees suggests a vertically integrated or highly optimized logistics operation.
The Unsexy Billion-Dollar Formula
Adopt proves that in a crowded market, pricing power isn't about prestige—it's about accessibility.
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Open Graph Image
https://adopt.twic.pics/media/picto/image/LIFE_PERF_30ML-100ML_MIX_FEMME_2.jpg?twic=v1
Meta Tags
Adopt : fragrances, face and body care, make-up and jewelry
More than 150 high quality perfumes, created and made in France, from 11,95€. Scented care products, make-up at low prices! Secure payment and fast shipping.
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Adopt Parfums
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Reviews (17)
I love Adopt Perfumes
I love Adopt Perfumes. Excellent customer service.
Bonjour, Merci beaucoup pour votre retour ! N'hésitez pas à partager votre expérience avec vos proches en les parrainant via ce lien : https://www.adopt.com/fr/offre-de-parrainage?situation=email_reponse_wizville Belle journée à vous L'équipe Adopt
Great Experience
Purchased 3 perfumes from adopt, shipping is a little expensive but it literally arrived within 4 days so i cannot complain. Perfumes are delightful, colourfully designed and VERY well packaged so they dont arrive damaged, very impressed and will be purchasing again
Bonjour Nathalie, Merci beaucoup pour votre retour positif ! N'hésitez pas à partager votre expérience avec vos proches en les parrainant via ce lien : https://www.adopt.com/fr/offre-de-parrainage?situation=email_reponse_wizville Belle journée à vous L'équipe Adopt
WELL PACKAGED
WELL PACKAGED, MY ORDER ARRIVED RIGHT ON TIME AS ESTIMATED. I'M VERY SATISFIED. I WILL BE TRYING OTHER NEW PERFUMES FROM YOU SOON.
Bonjour, Merci beaucoup pour votre retour positif ! N'hésitez pas à partager votre expérience avec vos proches en les parrainant via ce lien : https://www.adopt.com/fr/offre-de-parrainage?situation=email_reponse_wizville L'équipe Adopt
All ok
All ok! I love the scent. Packaging and sending was correct
Bonjour, Merci beaucoup pour votre retour positif ! N'hésitez pas à partager votre expérience avec vos proches en les parrainant via ce lien : https://www.adopt.com/fr/offre-de-parrainage?situation=email_reponse_wizville L'équipe Adopt
Great parfumes
Great parfumes, smell and deals, and price is unbeatable
Bonjour, Merci beaucoup pour votre retour positif et pour votre appréciation de notre enseigne. N'hésitez pas à partager votre expérience avec vos proches en utilisant ce lien pour le parrainage : https://www.adopt.com/fr/offre-de-parrainage?situation=email_réponse_wizville. L'équipe Adopt
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About adopt.fr
More than 150 high quality perfumes, created and made in France, from 11,95€. Scented care products, make-up at low prices! Secure payment and fast shipping.
Company Overview
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Technology Stack
adopt.fr uses 21 technologies across their website including Font Awesome, Adobe Fonts, Cloudflare Turnstile, Cloudflare, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
Cloudflare Turnstile
Cloud & Hosting
Cloudflare
Privacy & Consent
Didomi
Advertising
DoubleClick Floodlight, Microsoft Ads
Customer Support
Zendesk
Traffic & Audience
adopt.fr receives approximately 581 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
The majority of adopt.fr's traffic comes from .
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