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Adservice: The Nordic Affiliate Giant in Transition
A $2.7M revenue network rebranding to Adtraction while navigating a niche, high-stakes market.
Adservice has been the quiet powerhouse of Nordic affiliate marketing since 2007, but a seismic shift is underway: the brand is becoming Adtraction. This isn't just a name change; it's a strategic consolidation that signals a maturing ecosystem where scale is survival.
"In a world of global affiliate giants, Adservice's hyper-local Nordic focus is both its greatest strength and its most significant limitation."
The Gambling Vertical Trap
Operating in the gambling industry is a double-edged sword. It offers high affiliate commissions but brings regulatory volatility and reputational risk. Adservice's revenue is tied directly to this high-stakes vertical, making its stability dependent on navigating complex Nordic gaming laws. This isn't a broad-based e-commerce play; it's a specialized, high-margin niche.
The Rebranding Reality
The data screams transition. Traffic to 'adservice.com' is modest (1,642 monthly visits), yet searches for 'adtraction' are nearly 10x higher (8,180 monthly volume). The blog link points directly to Adtraction's domain. This isn't a merger; it's a subsumption. Adservice is being absorbed into a larger entity, likely to leverage shared tech stacks and pooled publisher networks.
- Nordic Dominance: Deep local expertise in Denmark, Sweden, and Norway with dedicated contacts.
- Lean Operation: Generating ~$150k revenue per employee, indicating high efficiency but limited scalability.
- Tech Modernity: Utilizes modern stacks like Vite, Tailwind CSS, and PWA capabilities, showing forward-thinking engineering.
The tech stack reveals a company investing in user experience (Owl Carousel, ScrollReveal) while maintaining robust analytics (Google Analytics). However, the lack of structured data and the reliance on a rebranded future suggest that adservice.com as a standalone entity is living on borrowed time. The 76 Trustpilot reviews indicate an active user base, but the 3.6 rating shows room for improvement in publisher satisfaction.
Verdict: A Strategic Sunset
Adservice isn't failing; it's evolving. For investors and founders, the lesson is clear: in niche B2B markets, consolidation beats isolation. Watch the Adtraction migration closely—it's a blueprint for how regional networks survive global competition.
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Adservice – The leading nordic affiliate network
Since 2007, Adservice has excelled in online affiliate advertising. We create links between international brands and the industry’s leading publishers.
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Adtraction
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Reviews (16)
Amazing
Amazing! High quality service
Affiliate-rockstars!
From day one I’ve really appreciated the efforts and sincere engagement I get from the whole team at Adtraction. We’re together building a solid partnership to secure win/win collaborations!
Hi Alice, Thanks for your lovely message! Collaborating with engaged partners like you is what makes our work so rewarding. You rock – and we're excited for what’s ahead! Best regards, Emma and the rest of the team at Adtraction!
Thank u Emma
I have some issue but Emma help me out , thank u so much Emma, I m going to use adservice service now ,
Best network within the loan vertical…
Best network within the loan vertical in Scandinavia. Adservice is our exclusive partner across all markets.
Professional Affiliate Network
From a Client perspective Adservice has good service, high level expertise and great people. We are happy with the collaboration.
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About adservice.com
Since 2007, Adservice has excelled in online affiliate advertising. We create links between international brands and the industry’s leading publishers.
Company Overview
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Technology Stack
adservice.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, cdnjs, Cloudflare, and more.
Fonts
Font Awesome, Adobe Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Reviews
Trustpilot
Traffic & Audience
adservice.com receives approximately 1.6K monthly visitors and ranks #9,643,809 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
The majority of adservice.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about adservice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adservice.com directly at https://adservice.com.