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adservice.com
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adservice.com

22 technologies
VerifiedGrowingVisit1.6K/mo$3M1822 Tech
Deep Dive

Adservice: The Nordic Affiliate Giant in Transition

A $2.7M revenue network rebranding to Adtraction while navigating a niche, high-stakes market.

Adservice has been the quiet powerhouse of Nordic affiliate marketing since 2007, but a seismic shift is underway: the brand is becoming Adtraction. This isn't just a name change; it's a strategic consolidation that signals a maturing ecosystem where scale is survival.

$2.7M
Annual Revenue
18
Employees
1,642
Monthly Visits
3.6/5
Trustpilot Score

"In a world of global affiliate giants, Adservice's hyper-local Nordic focus is both its greatest strength and its most significant limitation."

The Gambling Vertical Trap

Operating in the gambling industry is a double-edged sword. It offers high affiliate commissions but brings regulatory volatility and reputational risk. Adservice's revenue is tied directly to this high-stakes vertical, making its stability dependent on navigating complex Nordic gaming laws. This isn't a broad-based e-commerce play; it's a specialized, high-margin niche.

The Rebranding Reality

The data screams transition. Traffic to 'adservice.com' is modest (1,642 monthly visits), yet searches for 'adtraction' are nearly 10x higher (8,180 monthly volume). The blog link points directly to Adtraction's domain. This isn't a merger; it's a subsumption. Adservice is being absorbed into a larger entity, likely to leverage shared tech stacks and pooled publisher networks.

  • Nordic Dominance: Deep local expertise in Denmark, Sweden, and Norway with dedicated contacts.
  • Lean Operation: Generating ~$150k revenue per employee, indicating high efficiency but limited scalability.
  • Tech Modernity: Utilizes modern stacks like Vite, Tailwind CSS, and PWA capabilities, showing forward-thinking engineering.
No global scale (traffic is concentrated in undefined regions).
High-trust regional brand (15+ years in operation).
Low web visibility (Global Rank #9.6M).
Consolidated platform (Moving to Adtraction's shared infrastructure).
Niche dependency (Gambling industry focus).
Efficient revenue model ($2.7M with a lean team).

The tech stack reveals a company investing in user experience (Owl Carousel, ScrollReveal) while maintaining robust analytics (Google Analytics). However, the lack of structured data and the reliance on a rebranded future suggest that adservice.com as a standalone entity is living on borrowed time. The 76 Trustpilot reviews indicate an active user base, but the 3.6 rating shows room for improvement in publisher satisfaction.

Verdict: A Strategic Sunset

Adservice isn't failing; it's evolving. For investors and founders, the lesson is clear: in niche B2B markets, consolidation beats isolation. Watch the Adtraction migration closely—it's a blueprint for how regional networks survive global competition.

What tech stack does Adservice use?

34 detected
CDN1
Cloud & Hosting1
Privacy & Consent1
Reviews1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics12
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
C
Cloudflare
G
Google APIs
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn
G
Google DoubleClick
F
Facebook

How much traffic does Adservice get?

Traffic & Engagement

1.6K
Monthly Visits
1.6
Pages/Visit
0:15
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-42%
2.8K
Oct 2025
Oct
626
Nov 2025
Nov
1.6K
Dec 2025
Dec

Traffic Sources

Search
54%
Direct
29%
Social
4%
Referrals
11%
Email
0%
Paid
1%

Where is Adservice's audience located?

🌍48.3%
🌍28.7%
🌍15.1%
🌍7.9%

What keywords does Adservice rank for?

5 keywords
1adservice920 vol
2adservice. o40 vol
3adservice affiliate netværk30 vol
4adtraction8.2K vol$2.18
5det faglige hus fagforening290 vol

How is Adservice's SEO?

Meta Tags

title48 chars

Adservice – The leading nordic affiliate network

description153 chars

Since 2007, Adservice has excelled in online affiliate advertising. We create links between international brands and the industry’s leading publishers.

languageEN

H1 Tags

h1Adservice becomes Adtraction

Who works at Adservice?

Loading leads...

What do customers think of Adservice?

Adtraction

Adtraction

3.6
76 reviews
✓ Claimed

Categories

Affiliate Marketing Service#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
2.0 days
Claimed Date
2/26/2024

Contact Information

Address:
Linnégatan 89A
Stockholm, SE

Reviews (16)

Filter by rating:
Erbol Nursultanuly Akhmetov
9/29/2025
🇸🇪 Sweden1 reviewsOrganicUnverified
Experience date: 7/10/2025
Amazing

Amazing! High quality service

Alice Hagenbrant
5/6/2025
🇸🇪 Sweden1 reviewsOrganicUnverified
Experience date: 5/6/2025
Affiliate-rockstars!

From day one I’ve really appreciated the efforts and sincere engagement I get from the whole team at Adtraction. We’re together building a solid partnership to secure win/win collaborations!

Company Response5/6/2025

Hi Alice, Thanks for your lovely message! Collaborating with engaged partners like you is what makes our work so rewarding. You rock – and we're excited for what’s ahead! Best regards, Emma and the rest of the team at Adtraction!

nikhil poul
5/3/2023
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 5/3/2023
Thank u Emma

I have some issue but Emma help me out , thank u so much Emma, I m going to use adservice service now ,

Robin
1/4/2023
🇸🇪 Sweden7 reviewsOrganicUnverified
Experience date: 1/3/2023
Best network within the loan vertical…

Best network within the loan vertical in Scandinavia. Adservice is our exclusive partner across all markets.

Joel Gustafsson
4/29/2022
🇩🇰 Denmark1 reviewsOrganicUnverified
Professional Affiliate Network

From a Client perspective Adservice has good service, high level expertise and great people. We are happy with the collaboration.

Frequently Asked Questions about Adservice

What is Adservice's Revenue?
Adservice generates approximately $3M in annual revenue. With 18 employees, that's $150,000 per employee.
What does Adservice do?
Since 2007, Adservice has excelled in online affiliate advertising. We create links between international brands and the industry’s leading publishers.
How fast is Adservice growing?
Adservice employee count has changed by -54% year over year.
What technologies does Adservice use?
Adservice uses 22 technologies across their website including Fonts, CDN, Cloud & Hosting. Key technologies include Font Awesome, Adobe Fonts, cdnjs, Cloudflare.
Who are Adservice's competitors?
Adservice's main competitors include Media Fusion, OH Partners, Elevation B2B Marketing, Find Your Influence, mangan holcomb partners. These companies operate in similar markets and compete for the same customer base.
What do customers think of Adservice?
Adservice has a Trustpilot score of 3.6 out of 5 (3 stars) based on 76 customer reviews.

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What are Adservice's key pages?

Export adservice.com Data

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About adservice.com

Since 2007, Adservice has excelled in online affiliate advertising. We create links between international brands and the industry’s leading publishers.

Company Overview

adservice.com
Website
gambling
Industry
#9,643,809
Global Rank
1.6K
Monthly Visitors
22
Technologies

adservice.com Key Pages

Technology Stack

adservice.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, cdnjs, Cloudflare, and more.

Fonts

Font Awesome, Adobe Fonts

CDN

cdnjs

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Reviews

Trustpilot

Traffic & Audience

1.6K
Monthly Visits
43%
Bounce Rate
1.6
Pages/Visit
0:15
Avg. Duration

adservice.com receives approximately 1.6K monthly visitors and ranks #9,643,809 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.

The majority of adservice.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is adservice.com?
Since 2007, Adservice has excelled in online affiliate advertising. We create links between international brands and the industry’s leading publishers.
What technologies does adservice.com use?
adservice.com uses 22 technologies including Font Awesome, Adobe Fonts, cdnjs, and 16 more. View the full tech stack analysis above.
How do I contact adservice.com?
You can contact adservice.com via email at [email protected] or through their contact page.
What are adservice.com's social media accounts?
adservice.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is adservice.com?
adservice.com receives approximately 1.6K monthly visitors and ranks #9,643,809 globally. Traffic is growing by 162.3% month-over-month.

Related Searches

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This page provides publicly available information about adservice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit adservice.com directly at https://adservice.com.