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Adshot: The 12-Person Gaming Giant
How a boutique agency built a $1.8M revenue engine targeting game developers
In a world where influencer marketing agencies scream 'scale' and 'reach,' Adshot whispers 'precision.' With just 12 employees, this Belgian-born agency has carved out a $1.8M revenue stream by doing one thing obsessively well: connecting game developers with the right TikTok creators. No fluff, no vanity metrics—just raw performance for the gaming industry.
"They don't chase trends—they build the infrastructure that makes influencer marketing measurable for game devs."
The Gaming-First Strategy
While generalist agencies burn cash chasing every vertical, Adshot's laser focus on gaming is their superpower. Their top organic keyword 'topyappers' (6,420 monthly searches) reveals their secret: they've built tools that identify high-ROI TikTok creators specifically for gaming campaigns. This isn't broad-stroke influencer marketing—it's surgical precision for studios who need results, not reach.
The Traffic Paradox
Here's the counterintuitive part: Adshot's 5,434 monthly visits seem modest until you realize 56% come organically. That's a 2.8:1 organic-to-direct ratio that most agencies would kill for. Their secret? Content that solves real problems—'mediakit' (2,540 searches) and 'free game keys' (760 searches) aren't vanity keywords; they're pain points game developers actually search for. This is SEO as product strategy.
The founders—Axel Gekiere, Vincent Franken, and Laurens Janssens—didn't build another marketplace. They built an infrastructure play. Their portal.adshot.io subdomain suggests a productized service model where creators and brands self-serve, reducing the operational drag that typically caps agency growth. With 22 technologies detected including Vite and Tailwind CSS, they're clearly investing in modern dev tooling to keep their platform fast and scalable.
- Productized influencer marketing with a portal-first approach
- TikTok-native strategy for gaming (not just 'social media')
- Content-led growth targeting specific developer pain points
- Modern tech stack (Vite, Tailwind) for platform scalability
- Lean team structure enabling high revenue per employee (~$150k)
The Anti-Agency Playbook
Adshot proves that in a noisy market, depth beats breadth every time. They're not building a unicorn—they're building a sustainable, profitable business that owns a niche. For founders: sometimes the best strategy is to shrink your TAM and dominate it completely.
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5 keywordsHow is Adshot's SEO?
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https://www.adshot.io/wp-content/uploads/2025/04/adshot-favicon-scaled.webp
Meta Tags
Home - Adshot
THE NEXT-GEN INFLUENCERMARKETING AGENCY What happens when you combine years of influencer marketing expertise with cutting-edge technology?You get Adshot, a next-gen influencer agency backed by data to create authentic influencer marketing campaigns! Register Get in touch full-service influencer marketing agency From finding the perfect creators to handling collaborations and payments, Adshot makes influencer marketing easy! […]
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About adshot.io
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Technology Stack
adshot.io uses 22 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
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PHP
CMS
WordPress
CDN
cdnjs, unpkg
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Cloudflare
Advertising
LinkedIn Insight Tag, TikTok Pixel, Facebook Pixel
Traffic & Audience
adshot.io receives approximately 5.4K monthly visitors and ranks #3,558,148 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:09 on the site.
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