9:41
advocates.org
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advocates.org

15 technologies
VerifiedGrowingVisit11.1K/mo$75M71815 Tech25 Leads
Deep Dive

Advocates.org: The $75M Community Health Powerhouse

How a Massachusetts-based nonprofit scales human impact with 718 employees and zero VC funding.

In a world obsessed with SaaS multiples and growth hacking, Advocates.org operates on a different frequency: 718 employees, $75M in revenue, and a mission to help neurodivergent and neurodiverse individuals live healthy lives. They aren't chasing unicorn status; they're building community infrastructure.

$75M
Annual Revenue
718
Employees
11K
Monthly Visitors
45%
Organic Search Traffic

"Advocates proves that sustainable, mission-driven growth beats viral hype every time."

The Human-First Tech Stack

Despite being a non-profit, their tech stack rivals mid-sized startups. They run on Google Analytics, Tag Manager, and Hotjar for data, but rely on jQuery and Tailwind CSS for the frontend. It’s a pragmatic blend: no over-engineered frameworks, just tools that get the job done. Their 11K monthly visitors aren't coming for flashy animations; they're looking for critical services. The 41% direct traffic share proves high brand trust—people know exactly where to go when they need help.

The Search Moat

Their organic strategy is quietly dominant. 'Advocates' alone commands 6,660 monthly searches. They rank for hyper-specific intent like 'advocate careers' (730 volume) and location-based queries ('1094 worcester rd framingham'). This isn't accidental SEO; it's the result of deep local integration. They dominate the 'undefined' region (likely Massachusetts) with 90.2% of traffic, creating a geographic moat that national competitors struggle to penetrate.

The leadership team signals serious operational scale. President Diane Gould, VP Laura Graves, and Chief Medical Officer Mark Viron form a triad of clinical, operational, and strategic excellence. Crucially, the inclusion of a Chief Diversity, Equity, Inclusion and Belonging Officer (Promise Mchenga) highlights that for Advocates, social impact isn't a marketing angle—it's a C-suite priority. This structure allows them to navigate the complex intersection of healthcare, social work, and community advocacy.

  • Zero funding round data suggests bootstrapped or grant-funded sustainability.
  • Traffic dominance in a single region (90.2%) indicates a 'win local' strategy.
  • Tech stack is lightweight (jQuery/Bootstrap) prioritizing accessibility over flash.
  • Social presence is active but modest, focusing on community over virality.
No aggressive global expansion visible.
Deep regional penetration and trust.
Tech stack is dated by Silicon Valley standards.
High-traffic pages optimized for critical services & careers.
No massive social media following (compared to viral brands).
Leadership focused on clinical outcomes and inclusion.

The Anti-Startup Success Story

Advocates.org is a $75M revenue machine built on trust, not venture capital. For founders, it’s a masterclass in dominating a niche. For investors, it’s proof that human-centric services scale without burning cash.

What tech stack does Advocates use?

22 detected
Cloud & Hosting1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics7
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google Tag Manager
H
Hotjar
G
Google Analytics
G
Google DoubleClick

How much traffic does Advocates get?

Traffic & Engagement

11.1K
Monthly Visits
1.9
Pages/Visit
0:38
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+18%
9.4K
Oct 2025
Oct
8.6K
Nov 2025
Nov
11.1K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
41%
Social
2%
Referrals
10%
Email
0%
Paid
1%

Where is Advocates's audience located?

🌍90.2%
🌍6.5%
🌍3.3%

What keywords does Advocates rank for?

5 keywords
1advocates6.7K vol$2.89
21094 worcester rd framingham210 vol
3advocate careers730 vol$1.91
4watertown ma pd policies240 vol
5advocates community service or advocates for270 vol

How is Advocates's SEO?

Meta Tags

title16 chars

Home | Advocates

description190 chars

Advocates is committed to helping people with autism, brain injuries, mental health challenges, intellectual disabilities, or substance use issues live healthy, happy lives in the community.

og:title

Advocates Homepage

og:description

Advocates helps people live meaningful lives of their choice.

languageEN

What is Advocates's revenue?

$75M
Annual Revenue
718
Employees
$104K
Revenue/Employee
Framingham, United States
Headquarters

Who works at Advocates?

Loading leads...

What do customers think of Advocates?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Advocates

What is Advocates's Revenue?
Advocates generates approximately $75M in annual revenue. With 718 employees, that's $104,457 per employee.
What does Advocates do?
Advocates is committed to helping people with autism, brain injuries, mental health challenges, intellectual disabilities, or substance use issues live healthy, happy lives in the community.
What technologies does Advocates use?
Advocates uses 15 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Font Awesome, Drupal, Cloudflare.

Export Data

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How to contact Advocates?

What are Advocates's key pages?

Export advocates.org Data

Download the complete tech stack, analytics, leads, and company data for advocates.org in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About advocates.org

Advocates is committed to helping people with autism, brain injuries, mental health challenges, intellectual disabilities, or substance use issues live healthy, happy lives in the community.

Company Overview

advocates.org
Website
health
Industry
#2,020,074
Global Rank
11.1K
Monthly Visitors
15
Technologies
25+
Employees

advocates.org Key Pages

Contact advocates.org

Technology Stack

advocates.org uses 15 technologies across their website including Font Awesome, Drupal, Cloudflare, and more.

Fonts

Font Awesome

CMS

Drupal

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Google Ads

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

11.1K
Monthly Visits
52%
Bounce Rate
1.9
Pages/Visit
0:38
Avg. Duration

advocates.org receives approximately 11.1K monthly visitors and ranks #2,020,074 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:38 on the site.

The majority of advocates.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is advocates.org?
Advocates is committed to helping people with autism, brain injuries, mental health challenges, intellectual disabilities, or substance use issues live healthy, happy lives in the community.
What technologies does advocates.org use?
advocates.org uses 15 technologies including Font Awesome, Drupal, and 9 more. View the full tech stack analysis above.
How do I contact advocates.org?
You can contact advocates.org through their contact page.
What are advocates.org's social media accounts?
advocates.org is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is advocates.org hiring?
Check advocates.org's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is advocates.org?
advocates.org receives approximately 11.1K monthly visitors and ranks #2,020,074 globally. Traffic is growing by 28.0% month-over-month.

Related Searches

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This page provides publicly available information about advocates.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit advocates.org directly at https://advocates.org.