ae.design
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The Montana Design Powerhouse
How AE+SMA Design built a $23.8M integrated firm with 140 employees and a unique ownership model
In a world of fragmented design services, AE+SMA Design is proving that integration is the ultimate competitive advantage. With 140 employees and $23.8M in revenue, this Montana-based firm isn't just designing spaces—they're engineering impact at scale.
"They're not competing with traditional firms—they're redefining what an architecture practice can be in the digital age."
The Integration Advantage
AE+SMA Design operates at the intersection of architecture, engineering, and design—eliminating the silos that plague traditional firms. Their holistic approach means clients get one unified vision instead of fragmented services, translating to faster delivery and more cohesive outcomes. This integration isn't just a buzzword; it's the foundation of their $23.8M business model.
The Traffic Paradox
With only 3,134 monthly visits and ranking #5.2M globally, AE+SMA Design operates in near-total obscurity online—yet generates $23.8M annually. This reveals a fundamental truth: their growth isn't driven by SEO or digital marketing, but by deep-rooted relationships, referral networks, and the inherent trust that comes from being a physical presence in Montana's tight-knit business community. Their 45% direct traffic proves clients aren't discovering them through search—they're coming back intentionally.
The tech stack tells a story of practicality over flash. jQuery and Bootstrap might seem dated compared to React or Vue, but for a firm where functionality trumps trendiness, these battle-tested tools deliver reliability. The use of Tailwind CSS shows they're not completely stuck in the past—they're selectively modernizing where it matters. Cloudflare provides the security backbone, while Google Analytics tracks what little organic traffic they get.
- Integrated architecture & engineering eliminates handoff friction
- Physical presence across 5 Montana offices creates local dominance
- Leadership team spans marketing, IT, HR, and creative—rare for design firms
- 45% direct traffic indicates strong client retention and repeat business
The Anti-Startup Success Story
AE+SMA Design proves you don't need Silicon Valley funding or viral marketing to build a massive, profitable firm—just deep expertise, integrated services, and the courage to stay focused on your backyard.
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Integrated Architecture & Design | Driven to Create Impact | AE+ SMA Design
A&E + SMA Design is an integrated architecture and design firm with five offices in Montana, known for delivering holistic design solutions that challenge conventions and create impactful experiences. What can we help you create?
Integrated Architecture & Design | Driven to Create Impac
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About ae.design
A&E + SMA Design is an integrated architecture and design firm with five offices in Montana, known for delivering holistic design solutions that challenge conventions and create impactful experiences. What can we help you create?
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ae.design uses 13 technologies across their website including Adobe Fonts, Google Fonts, PHP, WordPress, and more.
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ae.design receives approximately 3.1K monthly visitors and ranks #5,201,499 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:33 on the site.
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