aeromark.co.uk
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Aeromark: The Quiet Giant in Complex Field Service
A £7M+ revenue player with a curious identity crisis and enterprise traction
In the crowded field service software market, Aeromark.co.uk isn't shouting for attention—it's quietly managing complex workflows for large enterprises. With 56 employees and $7.3M in revenue, this UK-based cloud platform is a textbook example of vertical SaaS that prioritizes depth over buzz.
"Their traffic suggests a hidden identity crisis: the brand name 'Aeromark' is virtually absent from search, while 'Arcus' dominates."
The Enterprise Trap
Aeromark targets large service organizations with complex workflows—a lucrative but demanding niche. Their 53% direct traffic share indicates a dedicated user base logging in daily, not casual browsers. This is classic enterprise software behavior: sticky, essential, but invisible to the wider market.
The Identity Crisis
Here's the anomaly: their top keyword is 'Arcus' with 9,500 monthly searches—far outpacing any mention of 'Aeromark.' This suggests a major rebranding or acquisition history where legacy branding still owns the search landscape. For a company with $7.3M revenue, this disconnect between brand and search visibility is a critical strategic gap.
The traffic data reveals a fascinating story: 34% organic search, 53% direct. This isn't a growth-stage SaaS chasing virality; it's an entrenched platform where users navigate directly to the login portal. The 'UCC Portal' and 'Greggs Log In' keywords confirm they serve specific enterprise clients with dedicated access points.
- Enterprise DNA: 56 employees serving complex workflows, not SMBs
- Identity gap: 'Arcus' search volume dwarfs 'Aeromark' brand presence
- Direct traffic dominance (53%) signals sticky, essential daily use
- Revenue-to-employee ratio: ~$130K per head—healthy for UK B2B SaaS
The Hidden Enterprise Play
Aeromark isn't a SaaS unicorn in the making—it's a profitable, entrenched workflow engine that chose depth over buzz. The real question: is 'Arcus' the past, present, or future identity?
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Enterprise Field Service and Asset Management Software | Aeromark
Fully customisable, cloud-based, enterprise field service and asset management software for large service organisations with complex workflows.
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About aeromark.co.uk
Fully customisable, cloud-based, enterprise field service and asset management software for large service organisations with complex workflows.
Company Overview
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Technology Stack
aeromark.co.uk uses 14 technologies across their website including Google Fonts, HSTS, Contentful, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
aeromark.co.uk receives approximately 10.5K monthly visitors and ranks #2,241,673 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 4:33 on the site.
The majority of aeromark.co.uk's traffic comes from .
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This page provides publicly available information about aeromark.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aeromark.co.uk directly at https://aeromark.co.uk.