9:41
deputy.com
Screenshot of deputy.com
deputy.com favicon

deputy.com

24 technologies
VerifiedVisit3.1M/mo$77M43524 Tech25 Leads
Deep Dive

Deputy: The Unsung Giant of Workforce Tech

How a scheduling app quietly built a $77M business with 3M monthly visits

While everyone chases AI hype, Deputy quietly dominates the unsexy but critical world of employee scheduling. With 3.1M monthly visits and a $77M run rate, they've built a fortress in a market most startups ignore.

3.1M
monthly visits
#16K
global rank
74%
direct traffic
$77M
annual revenue

"Deputy doesn't need marketing hype because their product is sticky enough to become a daily habit for 435 employees and counting."

The Silent Traffic Moat

The most telling metric isn't their 3.1M visits—it's that 74% comes directly to deputy.com. This means managers aren't discovering Deputy through ads; they're bookmarking it, sharing it, and returning daily. When your direct traffic dwarfs organic search (21%), you've built a habit-forming tool, not a marketing-driven product. The 'deputy login' keyword alone gets 17K monthly searches—users aren't shopping around; they're coming back to work.

The AI Labor Forecasting Edge

Deputy's secret sauce isn't just scheduling—it's predictive labor forecasting. While competitors like When I Work focus on basic shifts, Deputy uses AI to predict staffing needs based on sales data, weather, and historical patterns. This transforms them from a simple utility into a strategic partner. With $106M in funding, they're clearly betting that AI-driven scheduling will be the moat that justifies their premium positioning over cheaper alternatives.

The typo traffic reveals something fascinating: 'dupty' (3K searches) and 'deputt' (1.4K searches) show brand recognition so strong that even misspellings drive significant traffic. This is the hallmark of a category leader—when your product name becomes the verb for the category.

  • 74% direct traffic indicates exceptional product stickiness and daily usage
  • 435 employees generating $77M revenue = ~$177K revenue per employee
  • Trustpilot 3.9/5 from 104 reviews suggests solid but not exceptional user satisfaction
  • Top keywords show brand dominance ('deputy' = 67K searches) but minimal long-tail strategy
Not dominating organic search (only 21% of traffic)
Commanding direct traffic indicates a sticky, daily-use product
Limited international visibility data (country breakdowns undefined)
Strong brand recall evidenced by typo-driven searches
Trustpilot rating suggests room for improvement
AI labor forecasting differentiates from basic scheduling tools

The Unsexy Billion-Dollar Playbook

Deputy proves that dominating a 'boring' category with daily utility beats chasing flashy trends. Their 74% direct traffic is worth more than any viral growth hack.

What tech stack does Deputy use?

36 detected
Authentication1
Programming Languages1
Cloud & Hosting2
A/B Testing1
Web Standards1
Frontend Frameworks2
Tracking & Analytics12
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
S
Segment
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Analytics
B
Bing
T
Tracking Service

How much traffic does Deputy get?

Traffic & Engagement

2.2M
Monthly Visits
+1.1%
6.9
Pages/Visit
20:57
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-13%
2.5M
Oct 2025
Oct
2.2M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Rankings

#24,922
Global Rank
#834
Australia Rank
Computer Software and Development
Category

Backlinks & Authority

100.1K
Backlinks
7.2K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend+59%
63.1K
Jul 2025
Jul
62.5K
Aug 2025
Aug
87.3K
Sep 2025
Sep
104.1K
Oct 2025
Oct
104.4K
Nov 2025
Nov
100.1K
Dec 2025
Dec

Search Traffic

Organic
185.3K
Paid
8.6K

Top Organic Keywords

#1deputy
60,500 vol49.0%
#1deputy rostering
720 vol0.6%
#4deputy login
40,500 vol0.6%

Where is Deputy's audience located?

🇦🇺Australia39.9%
🇺🇸United States29.3%
🇬🇧United Kingdom11.0%
🇵🇭Philippines4.5%
🇳🇿New Zealand2.4%

Device Distribution

Desktop69.0%
Mobile31.0%

What keywords does Deputy rank for?

5 keywords
1deputy67.2K vol$1.98
2deputy login17.1K vol$0.19
3dupty3.1K vol$2.31
4deputt1.4K vol$1.25
5deputy app540 vol$7.67

How is Deputy's SEO?

Open Graph Image

OG Image preview
og:image

https://www.deputy.com/g-assets/deputy-social-image.png

Meta Tags

title64 chars

Employee Scheduling, HR & Workforce Management Software — Deputy

description144 chars

Deputy is easy-to-use employee scheduling, HR, AI labor forecasting & time clock software. Get started today & see how much time you could save!

languageEN-US

H1 Tags

h1The complete people platform for hourly work

Schema Types

Unknown

What is Deputy's revenue?

$77M
Annual Revenue
435
6%
Employees
$178K
Revenue/Employee
$106M
Total Funding
#1,020
Growjo Rank
EdTech
Surry Hills, AUS
Headquarters

Who works at Deputy?

Loading leads...

What do customers think of Deputy?

Deputy

Deputy

3.9
104 reviews
✓ Claimed

Categories

Business to Business Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/6/2017

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Kathryn
12/1/2024
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 12/1/2024
Brilliant app

Brilliant app, works well for our service. We have been using since September 2024

Nick
11/30/2024
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 11/25/2024
Ease of use

New starters find navigating around the system easy and I find this helpful when presenting step by step process to them.

Wendy Askew
11/27/2024
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 11/27/2024
I Like it very much

There was a glitch at first. This was fixed in a timely manner Easy to navigate around Looking forward to making life easier for staff and myself at work

sue butler
11/22/2024
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 11/22/2024
much easier to use than I originally …

much easier to use than I originally thought it was going to be

michael82
11/7/2024
🇦🇺 Australia3 reviewsBasicLinkVerified
Experience date: 11/7/2024
An amazing addition to our hospitality business!

Deputy has been an amazing addition to our newly opened business, helping simplify the hospitality pay process and save so much time! The support is fantastic, very quick responses and great follow up. Highly recommend!

Frequently Asked Questions about Deputy

What is Deputy's Revenue?
Deputy generates approximately $77M in annual revenue. With 435 employees, that's $177,800 per employee. The company has raised $106M in total funding.
What does Deputy do?
Deputy is easy-to-use employee scheduling, HR, AI labor forecasting & time clock software. Get started today & see how much time you could save!
How fast is Deputy growing?
Deputy has grown by 1.1% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Deputy?
When visiting Deputy, visitors view an average of 6.9 pages per visit, and spend around 20:57 on the site, and the bounce rate is 36.1%.
How do people find Deputy?
2.0M people (91%) visit Deputy directly. 185.3K (8%) find them through organic search. 8.6K (0%) come through paid advertising.
Who uses Deputy?
Deputy's top market is Australia with 875.4K visitors (39.9%). United States is 2nd with 642.6K (29.3%). United Kingdom is 3rd with 241.9K (11.0%).
What technologies does Deputy use?
Deputy uses 24 technologies across their website including Fonts, Authentication, Security. Key technologies include Font Awesome, Google Fonts, Okta, HSTS, reCAPTCHA.
Who are Deputy's competitors?
Deputy's main competitors include Chief, OFFICER, When I Work, Planday, Systemsmith. These companies operate in similar markets and compete for the same customer base.
What do customers think of Deputy?
Deputy has a Trustpilot score of 3.9 out of 5 (4 stars) based on 104 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Deputy?

What are Deputy's key pages?

Export deputy.com Data

Download the complete tech stack, analytics, leads, and company data for deputy.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About deputy.com

Deputy is easy-to-use employee scheduling, HR, AI labor forecasting & time clock software. Get started today & see how much time you could save!

Company Overview

deputy.com
Website
computers_electronics_and_technology
Industry
#16,113
Global Rank
3.1M
Monthly Visitors
24
Technologies
25+
Employees

Contact deputy.com

Technology Stack

deputy.com uses 24 technologies across their website including Font Awesome, Google Fonts, Okta, HSTS, reCAPTCHA, and more.

Fonts

Font Awesome, Google Fonts

Authentication

Okta

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Storyblok, Contentful

Cloud & Hosting

Amazon S3, Cloudflare

Traffic & Audience

3.1M
Monthly Visits
25%
Bounce Rate
6.7
Pages/Visit
19:58
Avg. Duration

deputy.com receives approximately 3.1M monthly visitors and ranks #16,113 globally. The website has a bounce rate of 25% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 19:58 on the site.

The majority of deputy.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is deputy.com?
Deputy is easy-to-use employee scheduling, HR, AI labor forecasting & time clock software. Get started today & see how much time you could save!
How much does deputy.com cost?
You can view deputy.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does deputy.com use?
deputy.com uses 24 technologies including Font Awesome, Google Fonts, Okta, and 18 more. View the full tech stack analysis above.
What are deputy.com's social media accounts?
deputy.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is deputy.com hiring?
Check deputy.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is deputy.com?
deputy.com receives approximately 3.1M monthly visitors and ranks #16,113 globally.

Related Searches

deputy.com pricingdeputy.com reviewsdeputy.com alternativesdeputy.com logindeputy.com careerswhat is deputy.comdeputy.com tech stackdeputy.com contactdeputy.com vs competitorsdeputy.com featureshow to use deputy.comdeputy.com integrations

This page provides publicly available information about deputy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit deputy.com directly at https://deputy.com.