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Sling: The 21-Person Powerhouse Dominating Shift Scheduling
How a lean team built a 2.8M monthly visit scheduling giant with minimal marketing
While enterprise SaaS companies burn millions on sales, Sling quietly built a scheduling empire with just 21 employees and $2.1M in revenue. This isn't another bloated HR tool—it's a masterclass in focused product-market fit.
"Sling proves you don't need a massive team to dominate a category—just relentless focus on solving one painful problem exceptionally well."
The Organic Growth Engine
With 72% direct traffic and only 25% from organic search, Sling's growth is remarkably efficient. This suggests a product that becomes essential in daily workflows—users bookmark it, return to it, and build habits around it. The 2.8M monthly visits from a team of 21 means each employee drives ~134,000 visits through product excellence alone.
The Keyword Moat
The data reveals an interesting pattern: 'sling' alone captures 306K monthly searches, while 'sling schedule' adds another 16K. This brand dominance is rare—most scheduling tools fight for generic terms like 'shift scheduling.' Sling has become the category name itself, like Kleenex for tissues. The login-focused keywords ('sling login', 'sling scheduling login') confirm massive daily active usage.
The tech stack tells its own story. Using jQuery, Tailwind CSS, and Bootstrap suggests a pragmatic approach—prioritizing stability and speed over chasing the latest frameworks. The presence of Vite hints at modern frontend workflows, but they're not over-engineering. This is a team shipping fast, not getting lost in tech debates.
- 21-person team generating $2.1M revenue = $100K revenue per employee
- 72% direct traffic indicates exceptional product stickiness
- Brand search volume (306K/month) dwarfs competitors
- 24K backlinks from minimal marketing spend
Sling is the anti-SaaS unicorn
While others chase scale, they've built something better: a profitable, beloved product that dominates its niche with a team smaller than your average startup's engineering department.
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Sling: Free Employee Scheduling And Shift Planning Made Easy
Sling is a free and easy to use employee shift scheduling and planning software that helps your business manage shifts and communicate with employees.
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About getsling.com
Sling is a free and easy to use employee shift scheduling and planning software that helps your business manage shifts and communicate with employees.
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getsling.com uses 22 technologies across their website including Google Fonts, PHP, WordPress, and more.
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PHP
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WordPress
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Amazon Web Services, AWS CloudFront
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OneTrust
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HubSpot
Traffic & Audience
getsling.com receives approximately 2.8M monthly visitors and ranks #17,260 globally. The website has a bounce rate of 27% with visitors viewing an average of 6.6 pages per visit. Users spend an average of 6:20 on the site.
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