9:41
philo.com
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philo.com

16 technologies
VerifiedVisit3.3M/mo$42M19216 Tech25 Leads
Deep Dive

Philo: The $33 TV Revolution

How a 192-person startup is disrupting cable with 3.3M monthly visits

While Netflix chases the next blockbuster, Philo quietly built a $42M business by solving a different problem: making live TV actually affordable. Their secret? Ignore sports, focus on the rest.

3.27M
monthly visits
59%
direct traffic
192
employees
$42.3M
annual revenue

"Philo proves you can build a $42M business without sports or news—just by being ruthlessly focused on what people actually watch."

The Anti-Cable Playbook

Philo's genius isn't what they offer—it's what they intentionally leave out. By skipping expensive sports and news rights, they deliver 70+ channels for $33/month. That's less than half the price of Hulu Live TV. Their 59% direct traffic shows customers aren't just browsing; they're coming back because the value proposition is crystal clear.

The Numbers Don't Lie

With 203,116 backlinks and ranking #18,367 globally, Philo has built serious SEO authority. Their top organic keywords reveal a sophisticated content strategy—'Mad Men' and 'The Holiday' drive discovery for users seeking specific shows, not just generic streaming services. This is how you compete without a Marvel budget.

The Trustpilot rating of 1.6/5 from 272 reviews tells a more complex story. While the business model resonates (3.3M monthly visits don't lie), execution struggles. This gap between product-market fit and customer satisfaction is where most streaming startups fail. Philo's challenge isn't finding customers—it's keeping them happy.

  • PWA technology enables cross-device streaming without native app overhead
  • TikTok and TikTok Pixel integration shows Gen Z acquisition strategy
  • Zendesk support suggests scale challenges with 192 employees managing 3M+ users
  • Direct traffic (59%) beats organic (34%)—brand awareness is their moat
No sports or news content
Unbeatable $33/month price point
1.6/5 Trustpilot rating signals service issues
Strong brand loyalty (59% direct traffic)
Limited to US market (for now)
Lean operations (192 employees, $42M revenue)
Small team for their user base
Strategic content partnerships (Mad Men, The Holiday)

Philo's Playbook is Working

They've proven you don't need to be everything to everyone—just be irreplaceable to your niche. The question isn't whether Philo can scale; it's whether they can fix their customer experience before competitors catch on.

What tech stack does Philo use?

34 detected
Security1
Programming Languages1
Customer Support1
A/B Testing1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics18
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
S
Segment
P
Pinterest Tag
R
Reddit Pixel
A
Analytics Service
F
Facebook Pixel
T
TikTok Pixel
F
Facebook
G
Google Tag Manager
R
Reddit
G
Google Analytics
G
Google DoubleClick
P
Pinterest
G
Google Ads
T
Tracking Pixel

How much traffic does Philo get?

Traffic & Engagement

4.8M
Monthly Visits
+3.9%
2.8
Pages/Visit
8:16
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend+3%
4.6M
Oct 2025
Oct
4.6M
Nov 2025
Nov
4.8M
Dec 2025
Dec

Rankings

#12,152
Global Rank
#2,578
United States Rank
Entertainment
Category

Backlinks & Authority

203.1K
Backlinks
13.4K
Ref. Domains
55
Authority Score
Low
Penalty Risk
Backlinks Trend+18%
171.7K
Jul 2025
Jul
173.4K
Aug 2025
Aug
181.5K
Sep 2025
Sep
189.0K
Oct 2025
Oct
200.2K
Nov 2025
Nov
203.1K
Dec 2025
Dec

Search Traffic

Organic
826.8K
Paid
56.1K

Top Organic Keywords

#1philo
301,000 vol30.5%
#1philo tv
74,000 vol7.5%
#1philo streaming
12,100 vol1.2%
#1watch love after lockup
27,100 vol0.9%
#2nurse jackie streaming
33,100 vol0.5%

Where is Philo's audience located?

🇺🇸United States95.1%
🇨🇦Canada0.5%
🇮🇳India0.5%
🇩🇪Germany0.4%
🇳🇿New Zealand0.3%

Device Distribution

Desktop20.7%
Mobile79.3%

What keywords does Philo rank for?

5 keywords
1philo76.8K vol$1.71
2philo tv11.4K vol$1.10
3mad men437.4K vol$1.46
4the holiday539.5K vol$0.87
5philo login1.6K vol$2.04

How is Philo's SEO?

Open Graph Image

OG Image preview
og:image

https://prod-s.cdn-cf.philo.com/storage/images/maestro/web/philo-opengraph.png

Meta Tags

title36 chars

Philo - Stream Live and On-Demand TV

description153 chars

Why pay more for TV? Philo offers live TV and on-demand content for just $33/month. Stream your favorite shows, movies, and more across all your devices.

languageEN

H1 Tags

h1Sorry, Philo is only available in the United States... for now.

Schema Types

FAQPageCorporation

What is Philo's revenue?

$42M
Annual Revenue
192
6%
Employees
$220K
Revenue/Employee
$133M
Total Funding
San Francisco, United States
Headquarters

Who works at Philo?

Loading leads...

What do customers think of Philo?

Philo

Philo

1.6
272 reviews
✓ Claimed

Categories

TV store#undefinedSoftware Company#undefinedInternet Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/16/2026

Contact Information

Address:
Bryant Street 772
San Francisco, US

Reviews (20)

Filter by rating:
James Given
12/28/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/28/2025
This app has everything I need

This app has everything I need. I am tired of being scammed by Spectrum and Sling. For $33 a month I get more programming than with either of the other two. Cut the cord and get Philo.

Rita
12/1/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/30/2025
One of my channels disappeared and…

One of my channels disappeared and system needed updating so I called customer service. She was pleasant and had my channel back in seconds. Excellent customer service

Charles navelVerified
1/6/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/5/2026
Used to watch mostly Philo

Used to watch mostly Philo, but lately I'm really getting fed up with watching 10 minutes of a show to then wait through 4 or 5 minutes of commercials. This is constant throughout the shows. Pretty ridiculous. Paramount and HBO have a lot less commercials.

Gigi
10/25/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 10/25/2025
Philo scores big on price and…

Philo scores big on price and reliability and customer service. Philo falls short on allowing customers to have targeted ads. On some of the channels its nearly constant horror movie ads some of them very disturbing and they do not offer an ad free option. I had to cancel my subscription due to the these disturbing ads.

vivatv.store
12/21/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 12/21/2025
In my experience with numerous…

In my experience with numerous providers, the real difference isn't the quantity of advertising, but rather the quality of the service itself. By improving the user experience—including a clear, concise, and easy-to-use website—everything becomes comprehensive from the outset: the packages, the price, and what you'll actually receive. This level of professionalism is precisely what distinguishes it, as other solutions prioritize transparency, simplicity, and a genuine connection to the customer's needs. vivatv

Frequently Asked Questions about Philo

What is Philo's Revenue?
Philo generates approximately $42M in annual revenue. With 192 employees, that's $220,375 per employee. The company has raised $133M in total funding.
What does Philo do?
Why pay more for TV? Philo offers live TV and on-demand content for just $33/month. Stream your favorite shows, movies, and more across all your devices.
How fast is Philo growing?
Philo has grown by 3.9% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Philo?
When visiting Philo, visitors view an average of 2.8 pages per visit, and spend around 8:16 on the site, and the bounce rate is 56.5%.
How do people find Philo?
3.9M people (82%) visit Philo directly. 826.8K (17%) find them through organic search. 56.1K (1%) come through paid advertising.
Who uses Philo?
Philo's top market is United States with 4.6M visitors (95.1%). Canada is 2nd with 23.1K (0.5%). India is 3rd with 22.7K (0.5%).
What technologies does Philo use?
Philo uses 16 technologies across their website including Security, Programming Languages, Advertising. Key technologies include HSTS, PHP, DoubleClick Floodlight, Pinterest Tag.
Who are Philo's competitors?
Philo's main competitors include SLING, Hulu, Peacock. These companies operate in similar markets and compete for the same customer base.
What do customers think of Philo?
Philo has a Trustpilot score of 1.6 out of 5 (1 stars) based on 272 customer reviews.

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How to contact Philo?

What are Philo's key pages?

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Raw JSON Data

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About philo.com

Why pay more for TV? Philo offers live TV and on-demand content for just $33/month. Stream your favorite shows, movies, and more across all your devices.

Company Overview

philo.com
Website
arts_and_entertainment
Industry
#18,367
Global Rank
3.3M
Monthly Visitors
16
Technologies
25+
Employees

philo.com Key Pages

Contact philo.com

Technology Stack

philo.com uses 16 technologies across their website including HSTS, PHP, DoubleClick Floodlight, Pinterest Tag, and more.

Security

HSTS

Programming Languages

PHP

Advertising

DoubleClick Floodlight, Pinterest Tag, TikTok Pixel, Google Ads +1 more

Customer Support

Zendesk

A/B Testing

Optimizely

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

3.3M
Monthly Visits
44%
Bounce Rate
3.3
Pages/Visit
3:08
Avg. Duration

philo.com receives approximately 3.3M monthly visitors and ranks #18,367 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 3:08 on the site.

The majority of philo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is philo.com?
Why pay more for TV? Philo offers live TV and on-demand content for just $33/month. Stream your favorite shows, movies, and more across all your devices.
What technologies does philo.com use?
philo.com uses 16 technologies including HSTS, PHP, and 10 more. View the full tech stack analysis above.
What are philo.com's social media accounts?
philo.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is philo.com hiring?
Check philo.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is philo.com?
philo.com receives approximately 3.3M monthly visitors and ranks #18,367 globally.

Related Searches

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This page provides publicly available information about philo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit philo.com directly at https://philo.com.