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justwatch.com
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justwatch.com

16 technologies
VerifiedGrowingVisit57.9M/mo$2M28316 Tech25 Leads
Deep Dive

JustWatch: The $1.7M Giant That Owns Streaming Search

How 283 employees command 58M monthly visits by solving the 'what to watch' problem

While Netflix burns billions on content, a German startup quietly built the universal remote for streaming. JustWatch doesn't create shows—it makes sure you can actually find them across 500+ services.

57.9M
monthly visits
#957
global rank
73%
organic search
283
employees

"They're not competing with Netflix—they're the infrastructure layer that makes streaming fragmentation bearable."

The SEO Moat

With 42.5M backlinks and 73% organic traffic, JustWatch mastered the 'where to watch' search intent. They rank for 96K+ keywords including 'Crackle' and 'film izle'—capturing viewers at the exact moment they're ready to consume. This isn't accidental; it's a deliberate strategy to become the Google of streaming.

The Product Flywheel

283 people managing a service that aggregates 500+ streaming platforms. Their PWA-first approach means zero app store fees, instant updates, and universal access. The Trustpilot score of 2.2/5 reveals the brutal truth: users demand perfection when they're deciding what to watch. Every broken link or missing title is a lost trust event.

The revenue numbers tell a fascinating story—$1.7M with 58M monthly visits suggests they're either monetizing poorly or deliberately keeping revenue lean to maximize growth. For a company this size, that's either brilliant patience or a scaling problem. The 'undefined' top countries suggest their analytics is broken or they're hiding their true geographic dominance.

  • Traffic Quality: 73% organic means they're not paying for growth—they're earning it through SEO mastery
  • Monetization Mystery: $1.7M revenue on 58M visits = $0.03 RPM, suggesting either affiliate-only model or massive reinvestment
  • Trust Gap: 2.2/5 Trustpilot with only 45 reviews shows early-stage reputation management challenges
They don't create content
They own the discovery layer for all content
They don't have a streaming app
They aggregate every streaming service instead
They don't monetize traffic effectively
They capture intent at scale with minimal overhead

The Infrastructure Play

JustWatch is the Google of streaming search—and that's worth billions, not millions

What tech stack does Justwatch use?

20 detected
Development1
Error Tracking1
Programming Languages1
CMS1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools2
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google AdSense
S
Sentry
G
Google APIs

How much traffic does Justwatch get?

Traffic & Engagement

101.6M
Monthly Visits
-3.5%
1.8
Pages/Visit
4:58
Avg. Duration
75%
Bounce Rate
Monthly Traffic Trend-13%
117.1M
Oct 2025
Oct
105.3M
Nov 2025
Nov
101.6M
Dec 2025
Dec

Rankings

#363
Global Rank
#653
United States Rank
Entertainment
Category

Backlinks & Authority

42.5M
Backlinks
84.4K
Ref. Domains
85
Authority Score
Low
Penalty Risk
Backlinks Trend-6%
45.1M
Jul 2025
Jul
45.7M
Aug 2025
Aug
45.9M
Sep 2025
Sep
45.3M
Oct 2025
Oct
44.4M
Nov 2025
Nov
42.5M
Dec 2025
Dec

Search Traffic

Organic
36.3M
Paid
12.5K

Top Organic Keywords

#1where to watch
165,000 vol1.9%
#1justwatch
110,000 vol1.3%
#1crackle
90,500 vol1.1%
#1just watch
40,500 vol0.5%
#1movies watch to
49,500 vol0.2%

Where is Justwatch's audience located?

🇺🇸United States17.3%
🇹🇷Turkey9.4%
🇮🇳India8.4%
🇩🇪Germany4.8%
🇸🇦Saudi Arabia4.1%

Device Distribution

Desktop22.2%
Mobile77.8%

What keywords does Justwatch rank for?

5 keywords
1justwatch431.4K vol$0.60
2just watch96.2K vol$0.61
3crackle214.3K vol$0.65
4film izle670.3K vol$0.50
5online filmek337.8K vol$0.55

How is Justwatch's SEO?

Open Graph Image

OG Image preview
og:image

/appassets/img/JustWatch_logo_with_claim.png

Meta Tags

title31 chars

JustWatch - The Streaming Guide

description39 chars

All your streaming services in one app.

languageEN

H1 Tags

h1Your streaming guide for movies, TV shows & sport

Who works at Justwatch?

Loading leads...

What do customers think of Justwatch?

JustWatch

JustWatch

2.2
45 reviews

Categories

Movie Streaming Service#undefinedMovie Rental Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Elisa Baldermann
1/9/2026
🇩🇪 Germany1 reviewsOrganicUnverified
Experience date: 1/8/2026
Reliable since years

Reliable since years

Vincent Vegas
10/18/2025
🇩🇪 Germany7 reviewsDomainLinkVerified
Experience date: 10/18/2025
This is a very good database of where…

This is a very good database of where to watch a movie or series. Some seem to think that they stream themselves, which is obviously not the case.

Andrew
3/4/2024
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 3/4/2024
Fantastic Resource For Movies and TV Shows

A great way to save a watchlist and browse all movies and tv shows to find which ones are available on which platform (or the cheapest place to buy/rent). Have been using it for years and would recommend. It saves me a lot of time and money.

👍 1
kathy
3/17/2024
🇦🇺 Australia7 reviewsOrganicUnverified
Experience date: 3/17/2024
safe

simple and easy to use

MTM
11/9/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 11/9/2025
Big loss

Agree with others that it used to be fantastic and is now invariably wrong or misleading. Won't use anymore.

Frequently Asked Questions about Justwatch

What is Justwatch's Revenue?
Justwatch generates approximately $2M in annual revenue. With 283 employees, that's $6,007 per employee.
What does Justwatch do?
All your streaming services in one app.
How fast is Justwatch growing?
Justwatch has declined by 3.5% in the last 6 months according to traffic data. employee count has changed by 11% year over year.
How do people interact with Justwatch?
When visiting Justwatch, visitors view an average of 1.8 pages per visit, and spend around 4:58 on the site, and the bounce rate is 74.9%.
How do people find Justwatch?
65.3M people (64%) visit Justwatch directly. 36.3M (36%) find them through organic search. 12.5K (0%) come through paid advertising.
Who uses Justwatch?
Justwatch's top market is United States with 17.6M visitors (17.3%). Turkey is 2nd with 9.6M (9.4%). India is 3rd with 8.5M (8.4%).
What technologies does Justwatch use?
Justwatch uses 16 technologies across their website including Fonts, Development, Error Tracking. Key technologies include Font Awesome, Firebase, Sentry.
Who are Justwatch's competitors?
Justwatch's main competitors include Reelgood, Letterboxd, TV Time, IMDb, Plex. These companies operate in similar markets and compete for the same customer base.
What do customers think of Justwatch?
Justwatch has a Trustpilot score of 2.2 out of 5 (2 stars) based on 45 customer reviews.

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About justwatch.com

All your streaming services in one app.

Company Overview

justwatch.com
Website
arts_and_entertainment
Industry
#957
Global Rank
57.9M
Monthly Visitors
16
Technologies
25+
Employees

justwatch.com Key Pages

Contact justwatch.com

Technology Stack

justwatch.com uses 16 technologies across their website including Font Awesome, Firebase, Sentry, and more.

Fonts

Font Awesome

Development

Firebase

Error Tracking

Sentry

Programming Languages

PHP

CMS

Ghost

Advertising

DoubleClick Floodlight

Traffic & Audience

57.9M
Monthly Visits
57%
Bounce Rate
2.1
Pages/Visit
1:05
Avg. Duration

justwatch.com receives approximately 57.9M monthly visitors and ranks #957 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:05 on the site.

The majority of justwatch.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is justwatch.com?
All your streaming services in one app.
What technologies does justwatch.com use?
justwatch.com uses 16 technologies including Font Awesome, Firebase, and 10 more. View the full tech stack analysis above.
How do I contact justwatch.com?
You can contact justwatch.com via email at [email protected].
How popular is justwatch.com?
justwatch.com receives approximately 57.9M monthly visitors and ranks #957 globally. Traffic is growing by 6.0% month-over-month.

Related Searches

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This page provides publicly available information about justwatch.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit justwatch.com directly at https://justwatch.com.