justwatch.com
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JustWatch: The $1.7M Giant That Owns Streaming Search
How 283 employees command 58M monthly visits by solving the 'what to watch' problem
While Netflix burns billions on content, a German startup quietly built the universal remote for streaming. JustWatch doesn't create shows—it makes sure you can actually find them across 500+ services.
"They're not competing with Netflix—they're the infrastructure layer that makes streaming fragmentation bearable."
The SEO Moat
With 42.5M backlinks and 73% organic traffic, JustWatch mastered the 'where to watch' search intent. They rank for 96K+ keywords including 'Crackle' and 'film izle'—capturing viewers at the exact moment they're ready to consume. This isn't accidental; it's a deliberate strategy to become the Google of streaming.
The Product Flywheel
283 people managing a service that aggregates 500+ streaming platforms. Their PWA-first approach means zero app store fees, instant updates, and universal access. The Trustpilot score of 2.2/5 reveals the brutal truth: users demand perfection when they're deciding what to watch. Every broken link or missing title is a lost trust event.
The revenue numbers tell a fascinating story—$1.7M with 58M monthly visits suggests they're either monetizing poorly or deliberately keeping revenue lean to maximize growth. For a company this size, that's either brilliant patience or a scaling problem. The 'undefined' top countries suggest their analytics is broken or they're hiding their true geographic dominance.
- Traffic Quality: 73% organic means they're not paying for growth—they're earning it through SEO mastery
- Monetization Mystery: $1.7M revenue on 58M visits = $0.03 RPM, suggesting either affiliate-only model or massive reinvestment
- Trust Gap: 2.2/5 Trustpilot with only 45 reviews shows early-stage reputation management challenges
The Infrastructure Play
JustWatch is the Google of streaming search—and that's worth billions, not millions
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5 keywordsHow is Justwatch's SEO?
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JustWatch - The Streaming Guide
All your streaming services in one app.
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Reviews (20)
Reliable since years
Reliable since years
This is a very good database of where…
This is a very good database of where to watch a movie or series. Some seem to think that they stream themselves, which is obviously not the case.
Fantastic Resource For Movies and TV Shows
A great way to save a watchlist and browse all movies and tv shows to find which ones are available on which platform (or the cheapest place to buy/rent). Have been using it for years and would recommend. It saves me a lot of time and money.
safe
simple and easy to use
Big loss
Agree with others that it used to be fantastic and is now invariably wrong or misleading. Won't use anymore.
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About justwatch.com
All your streaming services in one app.
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Technology Stack
justwatch.com uses 16 technologies across their website including Font Awesome, Firebase, Sentry, and more.
Fonts
Font Awesome
Development
Firebase
Error Tracking
Sentry
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PHP
CMS
Ghost
Advertising
DoubleClick Floodlight
Traffic & Audience
justwatch.com receives approximately 57.9M monthly visitors and ranks #957 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:05 on the site.
The majority of justwatch.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about justwatch.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit justwatch.com directly at https://justwatch.com.