aersale.com
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AerSale: The Aviation Aftermarket's Silent Giant
How a $197M revenue company dominates aircraft lifecycle management without being a household name.
While airlines grab headlines with new deliveries, a quiet powerhouse keeps the existing global fleet airborne. AerSale isn't just trading planes; they're orchestrating a complex symphony of MRO, engineering, and lifecycle management that powers 43% of commercial aviation's aftermarket.
"In an industry obsessed with the new, AerSale proves the real money is in the old—and the smart management of its entire lifecycle."
The Lifecycle Play
AerSale's genius lies in vertical integration. They don't just sell aircraft; they buy, modify, lease, and maintain them. This creates a closed-loop system where every asset generates multiple revenue streams. The $197.7M revenue isn't from a single transaction—it's from capturing value at every stage of an aircraft's life.
The Traffic Paradox
With 13,709 monthly visits and a global rank of #1.6M, AerSale's digital footprint seems modest. But the breakdown tells a different story: 45% direct traffic. These aren't casual browsers—they're industry insiders, recurring clients, and partners who know exactly where to go. The 43% organic search is pure intent: 'aersale memphis' (140 searches) and 'aircraft lifecycle management' (100 searches) signal serious commercial intent, not casual curiosity.
- Vertical integration from acquisition to disposal creates multiple monetization layers
- Direct traffic dominance (45%) signals strong brand equity in a niche B2B market
- Specialized keywords like 'wet lease' (80 searches) attract high-value commercial clients
- 643 employees for $197M revenue = ~$307K revenue per employee—high efficiency for heavy industry
The tech stack reveals a modern operation: jQuery for legacy compatibility, GSAP for smooth animations, and Tailwind CSS for rapid development. But the real story is in the absence of heavy marketing automation—no HubSpot, no Marketo. This isn't a growth-hacking startup; it's a precision-engineered industrial machine where relationships and expertise trump digital flash.
The Anti-Startup Success Story
AerSale proves that in B2B heavy industry, depth beats scale, and relationships beat algorithms. For founders and investors, this is a masterclass in building sustainable value in overlooked markets.
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Open Graph Image
https://www.aersale.com/hubfs/AircraftSalesLeasing_TopBanner_1_1920x720.jpg
Meta Tags
Global Aviation Aftermarket Service Company | AerSale
AerSale specializes in the sale and lease of aircraft and engines while providing a range of MRO, PMA, and engineering services for commercial aircraft.
H1 Tags
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About aersale.com
AerSale specializes in the sale and lease of aircraft and engines while providing a range of MRO, PMA, and engineering services for commercial aircraft.
Company Overview
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Technology Stack
aersale.com uses 19 technologies across their website including AccessiBe, Google Fonts, Amazon Web Services, AWS CloudFront, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Traffic & Audience
aersale.com receives approximately 13.7K monthly visitors and ranks #1,621,597 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:35 on the site.
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