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aftermath.com
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The Biohazard Cleaners Who Don't Need Your Clicks
How Aftermath built an $89M empire cleaning up the worst moments in life
While most startups obsess over conversion funnels and viral loops, Aftermath has built an $89M business by being the call you make when your world literally falls apart. They don't sell happiness—they sell relief when tragedy strikes.
"Their SEO isn't about ranking—it's about being the only name you remember when you need them most."
The Uncomfortable Truth About Demand
Aftermath's traffic tells a story no SaaS founder wants to hear: 63% organic, 28% direct. That's not a growth strategy—that's desperation. When someone types 'crime scene cleaner' at 3 AM, they're not comparing options. They're buying relief. This isn't a considered purchase; it's an emergency response. The 35K monthly visits aren't shoppers—they're survivors.
The SEO Gold Mine No One Wants
Their keyword strategy reveals a brutal market reality. 'Crime scene cleaner' (28K monthly searches) and 'aftermath' (37K searches) aren't marketing terms—they're lifelines. They rank for 'decompasition human' (190 searches) because someone, somewhere, needs that service right now. This isn't content marketing; it's crisis intervention. And at $89M revenue with 340 employees, they're proving that in the darkest corners of the internet, the most valuable customers are the ones who never wanted to find you.
The tech stack reveals something even more telling: zero detected technologies. While startups layer on analytics, chatbots, and retargeting pixels, Aftermath operates like a digital ghost. They don't need to optimize for engagement because their customers don't engage—they call. The 340 employees aren't in sales; they're in service. Bill Ciaccio (Area Manager West Coast) and his team aren't closing deals; they're closing wounds.
- Revenue per employee: ~$262K—2x higher than typical service businesses
- Direct traffic (28%) suggests brand recognition in a market where you only need them once
- Geographic concentration: Top markets are undefined (63.7%), but likely service-area restricted
- Zero marketing tech stack = zero conversion optimization = maximum trust
The $89M Question: Would You Build This?
Aftermath proves that in markets where demand is non-negotiable, the best growth strategy is being the only name people remember when their world falls apart. No SEO tricks, no viral loops—just $89M in revenue from people who had no other choice.
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About aftermath.com
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aftermath.com receives approximately 35.4K monthly visitors and ranks #923,729 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:41 on the site.
The majority of aftermath.com's traffic comes from undefined, undefined, .
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