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The Turnstile Titan of Georgia
How a 29-person security firm quietly commands a $3.5M niche
In the shadow of tech giants, a specialized security firm is turning the physical access control market on its head. Avant-Garde isn't just selling turnstiles—they're selling secured entry as a service, and their growth metrics tell a story of niche domination.
"They're not selling hardware—they're selling peace of mind at the door."
The Physical Security Play
While SaaS companies chase recurring revenue in the cloud, Avant-Garde has built a $3.5M business on physical infrastructure. Their model is elegantly simple: sell, install, maintain, and repair turnstiles. With just 29 employees, they're generating approximately $120K revenue per head—a testament to operational efficiency in a low-margin industry. The real moat? Their regional focus in Georgia, where 'controlled access marietta ga' and 'ata controls in snellville' dominate local search traffic.
The SEO Moat
Their traffic tells a story of intentional positioning. 63% organic search traffic isn't accidental—it's the result of dominating hyper-local, high-intent keywords. While 'turnstiles' sees 6,720 monthly searches nationally, Avant-Garde has carved out micro-territories: Snellville, Marietta, and beyond. This isn't growth hacking; it's geographic precision at scale.
What's fascinating is their tech stack—Tailwind CSS, Bootstrap, Ant Design, PWA, Google Analytics, Tag Manager, Hotjar, Zendesk, LinkedIn Insight Tag, Microsoft Ads. This isn't a tech startup's stack; it's a mid-market B2B company using enterprise tools to optimize every touchpoint. They're tracking everything from scroll depth to conversion paths, likely because their sales cycle is long and relationship-driven.
- Revenue per employee: ~$120K (efficient for physical security)
- Organic dominance: 63% of traffic comes from search
- Regional lock: 100% of traffic from undefined (likely Georgia)
- Niche keywords: 'k3b530x' and 'ata controls' show deep technical specificity
The Anti-Startup Success Story
In an era of hypergrowth and burn, Avant-Garde proves that boring, local, and physical can be profoundly profitable.
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Avant-Garde Turnstiles | Secured Entry Solutions
From sales and installation to maintenance and repair services, Avant-Garde Turnstiles delivers the best in secured entry solutions.
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About ag.inc
From sales and installation to maintenance and repair services, Avant-Garde Turnstiles delivers the best in secured entry solutions.
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ag.inc uses 21 technologies across their website including imgix, Font Awesome, HSTS, and more.
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ag.inc receives approximately 4.1K monthly visitors and ranks #4,094,673 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:19 on the site.
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