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Agari: The Underdog Fighting Email Fraud
A cybersecurity specialist with modest traffic but massive enterprise potential
In a world drowning in phishing attacks, Agari stands as a specialized sentinel, protecting enterprises from sophisticated email threats. Yet, behind its Fortra acquisition lies a story of niche dominance versus mass-market visibility.
"Agari proves that in cybersecurity, targeted protection beats broad visibility every time."
The Enterprise Fortress
With just 71 employees, Agari punches above its weight in the enterprise email security space. Their $84.7M funding history suggests investors saw potential in their unique machine learning approach to DMARC enforcement. The low traffic numbers aren't a weakness—they're a signal of focused B2B targeting rather than consumer marketing.
The Acquisition Strategy
Fortra's acquisition of Agari wasn't about traffic volume—it was about technology. In a market where 94% of malware arrives via email, Agari's specialized identity protection fills a critical gap in Fortra's portfolio. The 3,100 monthly searches for 'agari' show brand recognition among security professionals, not mass-market appeal.
The traffic data reveals a telling story: 52% direct traffic indicates strong brand recall among existing customers, while 31% organic suggests they're not fighting for SEO dominance. This is a company built on relationships and referrals, not viral marketing.
- Machine learning models trained specifically on email identity patterns
- DMARC enforcement that goes beyond basic configuration checks
- Integration with Fortra's broader security ecosystem
- Enterprise-focused sales team with CRO and VP Sales leadership
The Niche Play That Works
Agari isn't trying to be everything to everyone—it's becoming the essential email security layer for enterprises that understand the cost of a single phishing breach.
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Advanced Email Security Solutions for Enterprises | Fortra's Agari
Defend against advanced email attacks with Fortra's comprehensive cybersecurity products. Agari's enterprise solutions leverage unique machine learning models to protect your organization.
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About agari.com
Defend against advanced email attacks with Fortra's comprehensive cybersecurity products. Agari's enterprise solutions leverage unique machine learning models to protect your organization.
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Technology Stack
agari.com uses 23 technologies across their website including Wistia, Font Awesome, HSTS, and more.
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Traffic & Audience
agari.com receives approximately 175 monthly visitors and ranks #6,573,459 globally. The website has a bounce rate of 21% with visitors viewing an average of 8.2 pages per visit. Users spend an average of 4:50 on the site.
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