In a world dominated by GoodRx and SingleCare, a 23-person team from an undisclosed location is quietly building a prescription discount card that's completely free to use. The data reveals a fascinating paradox: $4.3M in revenue but zero measurable traffic. This isn't a growth story—it's a strategic stealth play.

"They're not fighting for clicks—they're fighting for partnerships while everyone else fights for keywords."

The tech stack tells a story of efficiency: jQuery, Tailwind CSS, and Bootstrap suggest a lean, functional website that prioritizes utility over flash. No fancy SPAs or complex frameworks—just a tool that works. The lack of structured data and Trustpilot reviews further reinforces that this isn't a direct-to-consumer play. They're not optimizing for SEO or social proof; they're optimizing for reliability and integration ease.

• Revenue without visibility: $4.3M from an invisible digital footprint
• B2B2C distribution: Built for carriers and employers, not end-users
• Lean operations: 23 people generating ~$187k revenue per employee
• Infrastructure over brand: More API than consumer app
• Strategic stealth: Competing where metrics don't measure