agingchoices.com
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Aging Choices: The Free Senior Care Matchmaker
A tiny startup with 7k monthly visitors navigating the $800B senior care market
In a fragmented $800B senior care industry, a 5-person startup is quietly capturing 7,407 monthly visitors without spending a dime on ads. AgingChoices.com isn't just another directory—it's a free matching service that turns the stressful search for senior care into a guided conversation.
"They're not building a directory—they're building a trust bridge between families and facilities."
The Invisible Audience
AgingChoices operates in a unique traffic pattern: 94.5% of visitors come from undefined sources, with only 36% arriving via organic search. This suggests a heavily referral-driven model where word-of-mouth from families and social sharing dominates discovery. Their 45% direct traffic is exceptionally high for a niche health service, indicating strong brand recall and repeat usage—families come back when navigating care transitions.
The Long-Tail Keyword Play
Their traffic strategy reveals sophisticated long-tail targeting. While they rank for massive terms like 'sunrise senior living' (7,200 monthly searches), their real insight lies in capturing hyper-specific queries like '35 gordon street staten island retirement community' (760 monthly searches). This isn't accidental—it's a deliberate strategy to capture high-intent families at the exact moment of crisis, when they're searching for specific facilities rather than general categories.
The tech stack tells a story of a lean, modern operation: Tailwind CSS for rapid UI development, AWS CloudFront for global delivery, and FullStory for understanding user behavior. They're not over-engineering—they're using the right tools to create a frictionless experience. The PWA (Progressive Web App) capability suggests they're building for mobile-first families who need information on the go.
- Free matching model: They monetize through facility partnerships, not user fees
- Hyper-local SEO: Targets specific addresses and facility names, not just broad categories
- Social proof engine: Active on Twitter, Facebook, LinkedIn, and Instagram—unusual for this sector
- Trust architecture: Dedicated pages for terms, privacy, and contact show legal maturity
The Silent Market Leader
With just 5 employees and $400K revenue, they're proving that in fragmented markets, trust beats scale—every time.
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Aging Choices - Senior Assisted Living Facilities & Nearby Retirement Housing
AgingChoices.com | Aging Choices helps families find senior care services & facilities for their aging loved ones. We all want to ensure that the people we care for are treated with kindness, respect & given the best possible care. We help individuals locate the right facilities & services for the ones they love.
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About agingchoices.com
AgingChoices.com | Aging Choices helps families find senior care services & facilities for their aging loved ones. We all want to ensure that the people we care for are treated with kindness, respect & given the best possible care. We help individuals locate the right facilities & services for the ones they love.
Company Overview
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Technology Stack
agingchoices.com uses 20 technologies across their website including UserWay, Vimeo, Font Awesome, Google Fonts, and more.
Accessibility
UserWay
Video
Vimeo
Fonts
Font Awesome, Google Fonts
CMS
Contentful, Framer
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
agingchoices.com receives approximately 7.4K monthly visitors and ranks #3,032,264 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:29 on the site.
The majority of agingchoices.com's traffic comes from undefined, .
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