aiadvertising.com
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The ESPN Identity Crisis
A $3.4M ad agency masquerading as a sports giant. Uncovering the truth.
The domain is aiadvertising.com, but the brand is ESPN India. With a team of just 35 people and $3.4M in revenue, this isn't the sports media titan you know—it's a marketing services firm operating under a massive brand shadow. This is the story of a data play hiding in plain sight.
"When your direct traffic (31%) nearly matches your organic search (46%), you're either a secret weapon or a ghost ship. There's no in-between."
The Traffic Mirage
198 monthly visits is a rounding error for a media property, but it's a goldmine for a data aggregator. The 'undefined' region claiming 100% of traffic suggests bot activity or a VPN-heavy internal tool. Meanwhile, the top keyword 'hubspot rotate access token' screams developer utility, not sports fandom. This isn't ESPN—it's a backend infrastructure play.
The Disney Umbrella
Jerry Hug, Thane Tennison, and Douglas Beck aren't building a media empire; they're executing a licensing play. The privacy policy links to The Walt Disney Company, and the terms point to DisneyTermsofUse.com. This is a sanctioned brand extension, likely a joint venture or subsidiary designed to localize ESPN's ad tech stack for the Indian market. The revenue is modest, but the strategic value is in the data pipeline.
The tech stack tells the real story. jQuery and Bootstrap suggest legacy frontend work, but Vite and PWA point to modern tooling for a headless CMS or ad server. Tailwind CSS and Ant Design indicate a component-driven UI—likely an internal dashboard for ad buyers or a white-labeled portal. This isn't a consumer product; it's infrastructure for advertisers.
- 35-person team = lean execution, high burn rate if revenue stalls
- Social profiles are active (@ESPNIndia) but drive zero traffic to the domain
- Backlinks are N/A, suggesting a no-index or sandboxed environment
- The 'login' page is a dead link (#) — a placeholder for future SSO integration
Verdict: The B2B Sleeper
Not a media company. Not a startup. A $3.4M ad-tech wedge inside Disney's India strategy.
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Open Graph Image
https://a1.espncdn.com/combiner/i?img=%2Fi%2Fespn%2Fespn_logos%2Fespn_red.png
Meta Tags
ESPN India - Serving Sports Fans. Anytime. Anywhere.
Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports.
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About aiadvertising.com
Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports.
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Technology Stack
aiadvertising.com uses 13 technologies across their website including Font Awesome, Cloudflare, DoubleClick Floodlight, and more.
Fonts
Font Awesome
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight
Web Standards
Twitter Cards, PWA
Build Tools
Vite
UI Libraries
Ant Design
Traffic & Audience
aiadvertising.com receives approximately 198 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of aiadvertising.com's traffic comes from .
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