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AidData: The CIA of Development Finance
How a William & Mary research lab is mapping the world's hidden capital flows
In a world where trillions flow through opaque development finance networks, one lab is turning shadows into structured data. AidData isn't just tracking aid—it's decoding the geopolitical chessboard of global finance.
"They've built the most comprehensive database of development finance in the world—and governments from Washington to Beijing are watching."
The Intelligence Operation
AidData operates like a financial intelligence agency, but for development. Their 99,317 monthly visitors include policymakers, journalists, and researchers who need to know: who's funding what, where, and with what strings attached? The 50% direct traffic reveals a captive audience that comes back daily—this isn't casual browsing, it's mission-critical work.
The China Angle
The top keywords tell the real story: 'epc deferred payment sinohydro' (220 monthly searches) and 'china exim working capital' (200 monthly searches). AidData has become the primary source for tracking China's Belt and Road Initiative's shadow lending. While traditional donors publish glossy reports, China's deals are buried in contract documents—until AidData's algorithms dig them up.
- 129-person team with $15M revenue—lean and focused
- 36% organic search traffic proves they own their niche
- Top keywords reveal deep expertise in Chinese development finance
- William & Mary affiliation lends academic credibility
The leadership team—Samantha Custer, Alex Wooley, and Brook Lautenslager—have built something unique: a research lab that operates with the precision of a data company and the influence of a policy institute. Their 30%+ traffic from undefined countries suggests they've cracked global markets beyond the usual Washington/Brussels bubble.
The New Standard for Development Transparency
AidData proves that in the age of data, opacity is a choice—and they're making transparency profitable.
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AidData — A Research Lab at William & Mary
We equip policymakers and practitioners with better evidence to improve how sustainable development investments are targeted, monitored, and evaluated. We use rigorous methods, cutting-edge tools, and granular data to answer the question: who is doing what, where, for whom, and to what effect?
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About aiddata.org
We equip policymakers and practitioners with better evidence to improve how sustainable development investments are targeted, monitored, and evaluated. We use rigorous methods, cutting-edge tools, and granular data to answer the question: who is doing what, where, for whom, and to what effect?
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aiddata.org receives approximately 99.3K monthly visitors and ranks #397,982 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:07 on the site.
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