aiden.cx
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Aiden: The Silent Conversion King
How a 14-person Dutch startup is quietly revolutionizing e-commerce with guided selling
While SaaS giants chase AI hype, Aiden is solving the oldest problem in e-commerce: customers don't know what they want. Their secret? Treating online shopping like the in-store experience it should be.
"Selling complex products online is broken. Aiden doesn't fix the product page—it replaces it with a conversation."
The Consultative Commerce Gap
E-commerce has always been a compromise. You can't touch, feel, or ask questions. Aiden bridges this by turning static catalogs into interactive advisors. Their product quizzes don't just collect emails—they guide customers to the right SKU, mimicking the best in-store sales associates. This is why they command a $1.2M revenue with just 14 people: they're not selling software, they're selling certainty.
The Traffic Paradox
Here's what's fascinating: 40% of their traffic is direct, not organic. That means product managers and founders are bookmarking aiden.cx and coming back. They're not discovering it through SEO hacks—they're being told about it by peers. With 17K monthly visits and a global rank hovering in the top 1.5M, they're playing in a niche where quality beats quantity. The 41% organic traffic suggests they're starting to scale the playbook, but the real moat is word-of-mouth.
The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap aren't trendy, but they're battle-tested. Tailwind and DaisyUI provide modern styling without the overhead of React. They're not burning cash on cutting-edge frameworks—they're shipping features. Plausible Analytics instead of Google's spyware shows they respect privacy, a value that likely extends to their product philosophy.
- Top keyword is just 'aiden' (18K searches)—brand awareness is their moat
- Single Trustpilot review at 3.4/5 suggests early-stage reputation building
- Daya Haverman (Conversation Designer) on team signals UX-first DNA
- 'Aiden AI Mode' and 'Aiden Search' keywords show product evolution
Aiden is the anti-SaaS unicorn
While others chase ARR at all costs, this Dutch team is building a sustainable conversion engine that actually works. The question isn't whether they'll scale—it's whether the market will notice before competitors copy their playbook.
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Aiden | Guided selling software
Selling complex and functional products online is difficult. Help customers like in-store and make sure they find the right products for 2.5x more conversion.
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Lidt rodet oplevelse
Én person på arbejde, som kæmpede. Søs og smilende. Dyne uden sengetøj, som hun lovede at komme med, når tørretumbleren var færdig (!) Skete ikke. Sov uden. Hotellet er vist ret nyt og jeg ville ikke være tilfreds med håndværkerne fx omkring trapperne. Dejligt med mange ladestandere.
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About aiden.cx
Selling complex and functional products online is difficult. Help customers like in-store and make sure they find the right products for 2.5x more conversion.
Company Overview
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Technology Stack
aiden.cx uses 16 technologies across their website including Font Awesome, HSTS, Webflow, and more.
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Font Awesome
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HSTS
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Webflow
CDN
jsDelivr
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AWS CloudFront, Cloudflare
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Plausible, Google Tag Manager, Google Analytics
Traffic & Audience
aiden.cx receives approximately 17.4K monthly visitors and ranks #1,497,574 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:15 on the site.
The majority of aiden.cx's traffic comes from undefined, undefined, .
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This page provides publicly available information about aiden.cx. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aiden.cx directly at https://aiden.cx.