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AidKit: The $385M Infrastructure Play
How a 56-person team is quietly powering America's largest aid distribution networks
While most B2B SaaS companies chase enterprise logos, AidKit is building the critical infrastructure for government and non-profit aid distribution. With $385M already distributed and over 600k end users served, this isn't just software—it's the backbone of national relief programs.
"AidKit isn't selling software—they're selling trust, compliance, and the ability to move billions in aid without bureaucratic collapse."
The Government Tech Moat
AidKit's 60% direct traffic reveals a critical insight: government agencies and large nonprofits don't discover them through SEO—they come back because they're already locked in. With only $8.5M raised compared to $385M distributed, their unit economics are absurdly efficient. This is infrastructure-level stickiness where switching costs are measured in years, not months.
The 19% Organic Puzzle
Here's what's fascinating: only 19% of AidKit's 135K monthly visits come from organic search. In a world obsessed with content marketing, they're winning through direct relationships and referrals. Their top keyword? 'aidkit' itself—brand recognition that's earned, not bought. The real signal? They rank for 'kit mercer' (5,490 monthly searches), suggesting they're becoming the Kleenex of aid distribution.
The tech stack tells another story of pragmatism over hype. They're not building bleeding-edge AI—they're using battle-tested tools like jQuery, Bootstrap, and Tailwind. This isn't a technicality; it's a strategic choice. When your customers are government agencies running legacy systems, you don't win with the shiniest stack—you win with reliability and security. The fact that they serve 600k+ users with a team of 56 means each employee supports over 10,000 end users. That's leverage.
- Product-market fit in a market that doesn't care about your growth hacks
- Infrastructure play: when you're in, you're in for years
- Unit economics that would make VCs salivate: $385M distributed on $8.5M raised
- 60% direct traffic = zero customer acquisition cost for repeat business
The $11.7M Revenue Reality Check
With $11.7M in revenue and 56 employees, AidKit is profitable while most startups are burning cash. They're not building a unicorn—they're building a utility.
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AidKit: Aid & Benefits Management Platform
Streamline aid delivery with AidKit's secure platform. Manage applications, eligibility, payments & case management. $385M distributed; over 600k end users served.
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About aidkit.org
Streamline aid delivery with AidKit's secure platform. Manage applications, eligibility, payments & case management. $385M distributed; over 600k end users served.
Company Overview
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Technology Stack
aidkit.org uses 19 technologies across their website including HSTS, Cloudflare Turnstile, Webflow, jsDelivr, and more.
Security
HSTS, Cloudflare Turnstile, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
aidkit.org receives approximately 135.7K monthly visitors and ranks #243,644 globally. The website has a bounce rate of 16% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 6:59 on the site.
The majority of aidkit.org's traffic comes from .
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This page provides publicly available information about aidkit.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aidkit.org directly at https://aidkit.org.