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Air IT: The £71M UK MSP You Haven't Heard Of
A deep dive into the silent giant of UK business IT services
Air IT Group isn't chasing viral fame—it's building a £71.2M empire by solving the unsexy, critical IT problems that keep UK businesses awake at night. While tech unicorns burn cash on marketing, this Nottingham-based MSP is quietly dominating the managed service provider landscape.
"Air IT proves that in B2B services, being the reliable backbone beats being the flashy headline."
The Silent Majority Strategy
Air IT targets the underserved mid-market—companies too big for break-fix IT shops, too small for enterprise solutions. With 393 employees and £71.2M in revenue, they're generating £181k per employee—a healthy margin for an MSP. Their social presence (Twitter, LinkedIn, YouTube, Facebook) isn't about thought leadership; it's about trust signals and recruitment.
The Microsoft Copilot Play
Their top keyword—'Microsoft Copilot demo' with 70 monthly searches—reveals a strategic pivot. Air IT isn't just fixing broken servers anymore; they're positioning as AI adoption guides. This is smart: as UK businesses scramble to implement Copilot, Air IT becomes the local expert who can demo, deploy, and secure it.
The tech stack tells a story of a company that's modern but pragmatic. They use Tailwind CSS and Bootstrap (modern frontend), Swiper for UI, and Microsoft Ads for acquisition. The presence of reCAPTCHA and HSTS shows security-conscious design. They're not building bleeding-edge tech; they're using proven tools to deliver reliable services.
- Revenue-per-employee of £181k suggests efficient operations
- Top keyword reveals AI implementation services as growth driver
- Multi-platform social presence focused on trust, not virality
- Strategic use of Microsoft Ads aligns with Copilot positioning
The Boring Tech Playbook Wins
Air IT's £71M valuation comes from solving unsexy problems at scale. For founders and investors: the next wave of tech wealth won't come from flashy AI startups, but from MSPs who can implement AI securely for established businesses.
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Open Graph Image
https://www.airit.co.uk/wp-content/uploads/2025/10/AIR-063-scaled.jpg
Meta Tags
Air IT Group | Business IT Service & Solutions
Air IT Group offer smarter, more secure IT services for businesses like yours. Get a free consultation today and see how we can help your business.
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About air-it.co.uk
Air IT Group offer smarter, more secure IT services for businesses like yours. Get a free consultation today and see how we can help your business.
Company Overview
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Technology Stack
air-it.co.uk uses 17 technologies across their website including Google Maps, Vimeo, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Video
Vimeo
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
CookieYes
Traffic & Audience
air-it.co.uk receives approximately 0 monthly visitors and ranks #11,798,111 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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