Airgain's core market isn't flashy—it's essential. First responders need reliable connectivity during disasters. Fleet operators demand real-time tracking across dead zones. Industrial IoT requires stable connections in remote locations. This is where Airgain's AC-Fleet and FirstNet Trusted™ solutions operate, delivering 5G connectivity in compact, rugged form factors. Their 122 employees aren't building for consumer trends; they're engineering for life-or-death reliability.

Here's the counterintuitive data: 51% of their traffic is direct—people typing 'airgain.com' into browsers. This signals strong brand recall and a B2B sales motion where engineers and procurement teams know exactly who they need. Meanwhile, their organic search traffic (32%) captures high-intent keywords like 'massive MIMO' (1,540 monthly searches) and 'recon 13' (140 searches). They're not playing the content marketing game; they're the destination when specs matter.