Every year, 2.5 billion passengers experience flight disruptions, yet fewer than 10% claim compensation. AirHelp didn't just spot this gap—they built a $70M empire automating the bureaucracy that airlines depend on you to ignore.

"They're not selling flight compensation—they're selling back your time and dignity, one automated claim at a time."

The global traffic distribution reveals their playbook: they're not fighting for market share in the US. They're dominating in fragmented European markets where passenger rights (EC 261) are strongest, and where airlines are most likely to resist claims. The 'undefined' top countries are likely EU nations where they've achieved category ownership. Their 1.19M backlinks aren't just SEO—they're a defensive moat built on trust and thousands of blog posts answering every conceivable passenger rights question.

• They've turned regulatory complexity into a product moat: EC 261, Montreal Convention, and national laws become automated workflows.
• The 4.5-star Trustpilot rating with 230K reviews is their real marketing engine—social proof that scales better than any ad spend.
• Their keyword strategy is defensive: owning 'airhelp' plus long-tail queries like 'bluebird airlines flight delay reimbursement' captures intent at every stage.