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airxcel.com
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airxcel.com

12 technologies
VerifiedGrowingVisit14.4K/mo$46M17312 Tech25 Leads
Deep Dive

Airxcel: The Invisible RV Giant

How a 50-year-old manufacturer dominates the road without touching the consumer spotlight.

While RV enthusiasts obsess over floor plans and exterior decals, the real engineering magic happens inside the walls—and for decades, Airxcel has been the name behind the scenes. This isn't a flashy startup; it's a legacy industrial powerhouse quietly commanding the RV HVAC and appliance market.

$45.6M
Annual Revenue
173
Employees
50+
Years in Business
35%
Organic Traffic

"Airxcel isn't selling to consumers; they're engineering the infrastructure of the open road."

The B2B2C Powerhouse

Airxcel operates in the critical 'middle layer' of the vehicle industry. They don't manufacture the final RV product, but they manufacture the essential components—HVAC systems, water heaters, and furnaces—that go into them. With a lean team of 173 employees generating $45.6M in revenue, their efficiency is staggering. They average over $260k revenue per employee, a metric that rivals top-tier tech firms, proving that industrial manufacturing, when focused, is incredibly lucrative.

The Digital Footprint Paradox

Here is where the narrative gets interesting for investors and product leaders. Despite a massive industrial footprint, their digital presence is surprisingly modest. With only 14,449 monthly visits and a global rank hovering near #1.9M, Airxcel demonstrates the classic 'invisible giant' profile. Their traffic is dominated by brand searches (45% direct traffic) and specific technical queries like 'airxcel rv furnace'—indicating they own the intent when it matters, but don't rely on broad awareness.

The company's tech stack reveals a pragmatic approach. They leverage standard, reliable tools like jQuery, Bootstrap, and Google Analytics rather than bleeding-edge frameworks. This isn't a company chasing digital trends; they are building physical hardware that lasts decades. Their social presence on TikTok and YouTube (@airxcelfamilyofbrands) hints at a pivot toward brand awareness, likely targeting the younger demographic entering the RV lifestyle.

  • Niche Dominance: They own the HVAC vertical in the RV sector, a high-barrier-to-entry market.
  • Operational Efficiency: High revenue-per-employee suggests a lean, engineering-first culture.
  • Legacy Stability: 50+ years of operation implies deep OEM relationships and supply chain resilience.
No direct-to-consumer (DTC) e-commerce storefront
Deep integration with major RV manufacturers (OEM)
Low organic visibility for broad industry terms
High-margin industrial product lines
Minimal aggressive digital marketing footprint
Brand recognition among technical buyers and repair professionals

The Blueprint for Quiet Dominance

Airxcel proves you don't need a viral social strategy to build a $45M+ revenue engine. You just need to own the components no vehicle can live without.

What tech stack does Airxcel use?

20 detected
Security1
Backend Frameworks1
Marketing Automation1
Analytics & Marketing1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics8
G
Google Analytics
H
HubSpot
G
Google APIs
G
Google Tag Manager
H
HubSpot
G
Google Analytics
G
Google Static
A
Analytics Service

How much traffic does Airxcel get?

Traffic & Engagement

14.4K
Monthly Visits
1.6
Pages/Visit
0:20
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend+16%
12.4K
Oct 2025
Oct
11.2K
Nov 2025
Nov
14.4K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
45%
Social
12%
Referrals
6%
Email
0%
Paid
2%

Where is Airxcel's audience located?

🌍90.2%
🌍5.7%
🌍4.1%

What keywords does Airxcel rank for?

5 keywords
1airxcel "rv" furnace250 vol
2airxcel460 vol$4.28
3air excel250 vol
4famous highways in us40 vol
5airxcel rv ac70 vol

How is Airxcel's SEO?

Open Graph Image

OG Image preview
og:image

https://www.airxcel.com/airxcel-fall2023.jpg

Meta Tags

title66 chars

Airxcel - AC, Heating & Appliances for Industrial and Personal Use

description154 chars

Airxcel has been the proud leader in RV & industrial HVAC solutions for over 50 years. Learn more about products for consumer and industrial applications.

languageEN

H1 Tags

h1Better BrandsBetter Experiences

What is Airxcel's revenue?

$46M
Annual Revenue
173
9%
Employees
$263K
Revenue/Employee
$500M
Total Funding
Wichita, United States
Headquarters

Who works at Airxcel?

Loading leads...

What do customers think of Airxcel?

Airxcel Europe - Can S.r.l.

Airxcel Europe - Can S.r.l.

0.0
0 reviews
✓ Claimed

Categories

Outdoor Clothing and Equipment Shop#undefinedRV Supply Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
11/25/2021

Contact Information

Address:
Via G. Apollonio, 11
Bassano del Grappa, IT

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Airxcel

What is Airxcel's Revenue?
Airxcel generates approximately $46M in annual revenue. With 173 employees, that's $263,375 per employee. The company has raised $500M in total funding.
What does Airxcel do?
Airxcel has been the proud leader in RV & industrial HVAC solutions for over 50 years. Learn more about products for consumer and industrial applications.
How fast is Airxcel growing?
Airxcel employee count has changed by 9% year over year.
What technologies does Airxcel use?
Airxcel uses 12 technologies across their website including Fonts, Security, Backend Frameworks. Key technologies include Font Awesome, Google Fonts, HSTS, ASP.NET.
Who are Airxcel's competitors?
Airxcel's main competitors include Air France. These companies operate in similar markets and compete for the same customer base.
What do customers think of Airxcel?
Airxcel has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Airxcel?

What are Airxcel's key pages?

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About airxcel.com

Airxcel has been the proud leader in RV & industrial HVAC solutions for over 50 years. Learn more about products for consumer and industrial applications.

Company Overview

airxcel.com
Website
vehicles
Industry
#1,894,258
Global Rank
14.4K
Monthly Visitors
12
Technologies
25+
Employees

airxcel.com Key Pages

Contact airxcel.com

Technology Stack

airxcel.com uses 12 technologies across their website including Font Awesome, Google Fonts, HSTS, ASP.NET, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Backend Frameworks

ASP.NET

Marketing Automation

HubSpot

Analytics & Marketing

Google Analytics

UI Libraries

DaisyUI

Traffic & Audience

14.4K
Monthly Visits
54%
Bounce Rate
1.6
Pages/Visit
0:20
Avg. Duration

airxcel.com receives approximately 14.4K monthly visitors and ranks #1,894,258 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:20 on the site.

The majority of airxcel.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is airxcel.com?
Airxcel has been the proud leader in RV & industrial HVAC solutions for over 50 years. Learn more about products for consumer and industrial applications.
What technologies does airxcel.com use?
airxcel.com uses 12 technologies including Font Awesome, Google Fonts, HSTS, and 6 more. View the full tech stack analysis above.
How do I contact airxcel.com?
You can contact airxcel.com through their contact page.
What are airxcel.com's social media accounts?
airxcel.com is active on tiktok, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is airxcel.com?
airxcel.com receives approximately 14.4K monthly visitors and ranks #1,894,258 globally. Traffic is growing by 28.8% month-over-month.

Related Searches

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This page provides publicly available information about airxcel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit airxcel.com directly at https://airxcel.com.