al.com
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Alabama's Digital News Monopoly
How al.com dominates a state with 14M monthly visits and 5.7M backlinks
While most local news outlets are fighting for survival, al.com has quietly built a digital empire in Alabama, capturing 14 million monthly visits and becoming the de facto source for everything from Crimson Tide football to state politics. This isn't just a news website—it's a regional digital monopoly that investors should watch.
"In an era where local news is dying, al.com proves that regional digital dominance is not just possible—it's profitable."
The Sports-News Flywheel
With 475,080 monthly searches for 'Alabama football' and 82,380 for 'Auburn football,' al.com has cracked the code on sports-driven traffic. But here's the genius: they don't just cover games—they use sports as a gateway to capture search volume for everything from weather to politics. The 5.78M backlinks prove this strategy works: local businesses, bloggers, and even competitors can't stop linking back.
The Direct Traffic Paradox
Here's what should make every media strategist jealous: 51% of their traffic is direct. That means half of Alabama doesn't need Google to find al.com—they type it directly into their browser. This isn't accidental brand loyalty; it's the result of a multi-platform strategy spanning YouTube (aldotcom), Instagram (@thisisalabama), and Twitter (@aldotcom) that keeps the brand top-of-mind.
The tech stack tells another story. Built on Tailwind CSS and Bootstrap with Progressive Web App capabilities, al.com prioritizes speed and mobile experience. They've even implemented Priority Hints and Lazy Loading—technical choices that keep page loads fast even with heavy ad loads and multimedia content. This isn't a legacy platform struggling to adapt; it's a modern digital operation.
- Monopoly-level backlink profile (5.78M) creates an SEO moat competitors can't cross
- Sports keywords dominate search strategy, but they capture everything from 'streameast' to 'Ella Cook'
- Direct traffic > organic traffic—rare for digital media, indicates strong brand equity
- Multi-platform presence with dedicated YouTube, Instagram, and Facebook strategies
The Alabama Digital Fortress
With 14M monthly visits and 51% direct traffic, al.com has built an unassailable position in the Alabama market. For investors, this represents a masterclass in regional digital dominance. For founders, it's proof that hyper-local focus with multi-platform execution beats broad national strategies every time.
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Open Graph Image
https://media.al.com/static/bama/static/img/logos/logo_fb.jpg
Meta Tags
Alabama Local News, Breaking News, Sports & Weather
Get the latest Alabama news, sports, and breaking updates. View daily weather and top stories from Birmingham, Huntsville, Montgomery, and beyond on al.com.
Get the latest Alabama local news, sports, weather, entertainment and breaking updates on al.com
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About al.com
Get the latest Alabama news, sports, and breaking updates. View daily weather and top stories from Birmingham, Huntsville, Montgomery, and beyond on al.com.
Company Overview
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Technology Stack
al.com uses 18 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, DataDome, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
DataDome
Advertising
DoubleClick Floodlight
Forms
Typeform
Scheduling
Cal.com
Traffic & Audience
al.com receives approximately 14.1M monthly visitors and ranks #5,014 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:26 on the site.
The majority of al.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about al.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit al.com directly at https://al.com.