alan.com
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Alan: The $749M Health Insurance Playbook
How a French insurtech is rewriting the rules of corporate wellness with data and design.
In a world where insurance is synonymous with opaque paperwork and reactive care, Alan is betting $749M that prevention and digital-first design can disrupt a $220M revenue giant. They aren't just selling policies; they're selling a health operating system for the European workforce.
"Alan isn't an insurance company; it's a software company with a license to operate in the healthcare space."
The Traffic Paradox
With 535K monthly visits, Alan's traffic distribution reveals a mature B2B engine. 48% of traffic is direct—indicating high brand recall and employee engagement—while 46% comes from organic search. The dominance of keywords like 'Alan' (83K volume) and 'Alan Mutuelle' proves they own their brand, but the presence of 'Net Entreprise' and 'Mutuelle' shows they are aggressively capturing high-intent insurance shoppers in the consideration phase.
The User Experience Moat
While traditional insurers rely on legacy tech stacks, Alan's tech stack—featuring Tailwind CSS, Ant Design, and PWA capabilities—signals a product built for speed and mobile-first delivery. The integration of Datadog RUM and Sentry suggests a fanatical focus on real-time user experience monitoring, crucial for an app that handles everything from mental health support to claims processing.
The company's unique positioning lies in the convergence of 'prevention' and 'insurance.' Unlike competitors who profit from sickness, Alan's model incentivizes wellness. By integrating mental and physical health tools directly into their platform, they transform the insurance policy from a safety net into a proactive lifestyle companion, potentially lowering long-term claims costs while increasing daily user engagement.
- Prevention-First Model: Incentivizing healthy behavior over reactive claims.
- Tech-Native Stack: Built on modern frameworks (Tailwind, PWA) for seamless UX.
- Direct Traffic Dominance: 48% direct traffic indicates a sticky, high-retention product.
- Trustpilot Proof: 3.9/5 rating across 714 reviews validates customer satisfaction.
The Future is Preventative
Alan is proving that in the $100B+ insurance market, the best defense is a great digital offense.
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Open Graph Image
https://images.prismic.io/alan-health/ZjOTpUMTzAJOCfny_Hero.png
Meta Tags
Alan - Votre partenaire santé qui prévient, assure et accompagne au quotidien
Alan permet à chacun d’agir sur sa santé physique et mentale, en alliant le meilleur de la prévention et de l’assurance, le tout au sein d’une expérience unique.
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Reviews (20)
The best care bears <3
I've been using Alan for years, first when I was in France, then I decided to continue with them when I moved to Spain. From one country to another sometimes the coverage and advantages change, but one thing that remained the same was the constant quality I get with them. The reason why I love them, apart from their great branding and super cool product is the amazing customer support. Alan is among my favorite support ever!!! all categories combined. The team is always so helpful, reactive and loving. And it's a lot considering that, if i'm being honest I don't want to talk to them ahah. I do it when i have a health issue so it's never fun, but yet they always make me feel cared for, they are patient and so helpful. It can be very stressing trying to find a practician abroad when you don't speak the language, yet they are always here to support me. They are just the best. Thank you so much to all the team, it's always a pleasure to chat with you <3 You really are my care bears
All Star Company
Alan is not your typical Health and Disability provider. They have a wonderful product generally and their platform gives visibility to both the insured and the company Admin. I love their FAQs, which explain complex terms, and this is especially useful for Admin teams who are not resident in France. Alan has a wonderful Support team! They respond to queries in a timely manner with accurate information.
Nice process
All went well. Doctor was super nice. Alan helped me schedule a meeting. A really nice process.
Best healthcare provider
I’ve been using Alan for over a year and I’m honestly super happy with what they offer and their service. If you have any problem, the customer support is answering super fast, making you feel very comfortable, always kind and respectful. I can highly recommend Alan!
Absolutely fantastic
Absolutely fantastic. Although across phone and laptop, this felt entirely person to person. Extremely kind and generous team, focused on making next steps clear and easy. Odilon, Antoine and Soukaina on the French team, helped me in English and through a difficult time of illness, making everything clear and helpful. Application is fun, easy to use and useful, but it's the team that truly make this such a great company.
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About alan.com
Alan permet à chacun d’agir sur sa santé physique et mentale, en alliant le meilleur de la prévention et de l’assurance, le tout au sein d’une expérience unique.
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Technology Stack
alan.com uses 12 technologies across their website including HSTS, Sentry, PHP, and more.
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Prismic
Cloud & Hosting
Cloudflare
Analytics & Marketing
Matomo, Datadog RUM
Traffic & Audience
alan.com receives approximately 536.0K monthly visitors and ranks #69,081 globally. The website has a bounce rate of 36% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 3:02 on the site.
The majority of alan.com's traffic comes from undefined, undefined, .
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