9:41
alburycity.nsw.gov.au
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alburycity.nsw.gov.au

24 technologies
VerifiedGrowingVisit42.0K/mo$203M50324 Tech19 Leads
Deep Dive

The Government Website That Actually Gets UX

How a regional council built a digital service with 42K monthly users and 72% organic traffic.

Forget clunky government portals. AlburyCity.nsw.gov.au is a masterclass in public sector digital transformation, quietly commanding 42,008 monthly visits while solving real-world problems for its community. It’s not just a website; it’s a thriving, resilient digital city.

42,008
Monthly Visits
72%
Organic Search Traffic
503
Employees
$203M
Annual Revenue

"They aren't selling a product; they are facilitating a life. The metric that matters here isn't CAC, it's citizen satisfaction."

The Data Doesn't Lie: It's All About Trust

With 72% of traffic coming from organic search, AlburyCity isn't relying on paid ads or forced navigation. This is a critical signal of brand trust and utility. Users aren't being herded here; they are actively seeking out specific services—paying a bill, booking a facility, or checking local regulations. This is the holy grail of public sector UX: high intent, zero friction.

The Tech Stack: Modern, Lean, and Effective

Peeling back the tech layer reveals a pragmatic stack built for performance. They leverage Tailwind CSS and Bootstrap for rapid, responsive design, ensuring the site works on every device. Tools like Hotjar and Google Analytics aren't just vanity metrics; they are listening devices for a population of 50,000+, allowing the council to iterate on digital services based on real user behavior, not assumptions.

The leadership team, led by CEO Frank Zaknich, understands that a government entity must operate with the agility of a startup but with the accountability of a public institution. The $203.1M revenue figure underscores the scale of operations, yet the digital front door remains surprisingly nimble, avoiding the bloat that plagues so many municipal sites.

  • High Signal-to-Noise Ratio: 24% direct traffic indicates strong brand recall and essential utility.
  • Tech-Forward Governance: Adoption of modern libraries like jQuery and Moment.js shows a commitment to maintaining a functional, dynamic interface.
  • Local Dominance: Capturing 100% of traffic from its target region (undefined, but implied local) proves perfect market fit.
Doesn't chase global virality
Hyper-focused on local utility
Avoids complex, proprietary CMS bloat
Uses lightweight, accessible tech for speed

The Benchmark for Civic Tech

AlburyCity proves that when you solve for the user first, the metrics follow naturally.

What tech stack does Alburycity use?

46 detected
Accessibility1
Email Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics22
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
T
Twitter Pixel
J
jsDelivr
G
Google APIs
G
Google Tag Manager
G
Google Static
H
Hotjar
G
Google Analytics
L
LinkedIn Insight Tag
F
Facebook Pixel
T
Twitter Ads
T
Twitter/X
L
LinkedIn
G
Google DoubleClick
F
Facebook
N
New Relic

How much traffic does Alburycity get?

Traffic & Engagement

42.0K
Monthly Visits
1.8
Pages/Visit
1:00
Avg. Duration
69%
Bounce Rate
Monthly Traffic Trend+14%
36.8K
Oct 2025
Oct
38.9K
Nov 2025
Nov
42.0K
Dec 2025
Dec

Traffic Sources

Search
72%
Direct
24%
Social
1%
Referrals
2%
Email
0%
Paid
1%

Where is Alburycity's audience located?

🌍100.0%

How is Alburycity's SEO?

Open Graph Image

OG Image preview
og:image

https://investalburywodonga.com.au/__data/assets/image/0007/462823/oBrien-Transport.jpg

Meta Tags

title10 chars

AlburyCity

description241 chars

<p>AlburyCity is the facilitator of a thriving, resilient and liveable city full of opportunities, and the custodians of an environment like no other. We ensure Albury is a great place to live, work and invest, today and into the future.</p>

languageEN

Who works at Alburycity?

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What do customers think of Alburycity?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Alburycity

What is Alburycity's Revenue?
Alburycity generates approximately $203M in annual revenue. With 503 employees, that's $403,750 per employee.
What does Alburycity do?
<p>AlburyCity is the facilitator of a thriving, resilient and liveable city full of opportunities, and the custodians of an environment like no other. We ensure Albury is a great place to live, work and invest, today and into the future.</p>
How fast is Alburycity growing?
Alburycity employee count has changed by 9% year over year.
What technologies does Alburycity use?
Alburycity uses 24 technologies across their website including Accessibility, Maps, Video. Key technologies include UserWay, Google Maps, YouTube Embed.
Who are Alburycity's competitors?
Alburycity's main competitors include Greenpeace Australia Pacific, Melbourne University Health Initiative Inc. (MUHI), YWCA Australia, YLab Global, Asylum Seeker Resource Centre. These companies operate in similar markets and compete for the same customer base.

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How to contact Alburycity?

What are Alburycity's key pages?

Export alburycity.nsw.gov.au Data

Download the complete tech stack, analytics, leads, and company data for alburycity.nsw.gov.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About alburycity.nsw.gov.au

<p>AlburyCity is the facilitator of a thriving, resilient and liveable city full of opportunities, and the custodians of an environment like no other. We ensure Albury is a great place to live, work and invest, today and into the future.</p>

Company Overview

alburycity.nsw.gov.au
Website
law_and_government
Industry
42.0K
Monthly Visitors
24
Technologies
19+
Employees

alburycity.nsw.gov.au Key Pages

Contact alburycity.nsw.gov.au

Technology Stack

alburycity.nsw.gov.au uses 24 technologies across their website including UserWay, Google Maps, YouTube Embed, and more.

Accessibility

UserWay

Maps

Google Maps

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Email Marketing

Mailchimp

Traffic & Audience

42.0K
Monthly Visits
69%
Bounce Rate
1.8
Pages/Visit
1:00
Avg. Duration

alburycity.nsw.gov.au receives approximately 42.0K monthly visitors. The website has a bounce rate of 69% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:00 on the site.

The majority of alburycity.nsw.gov.au's traffic comes from .

Frequently Asked Questions

What is alburycity.nsw.gov.au?
<p>AlburyCity is the facilitator of a thriving, resilient and liveable city full of opportunities, and the custodians of an environment like no other. We ensure Albury is a great place to live, work and invest, today and into the future.</p>
What technologies does alburycity.nsw.gov.au use?
alburycity.nsw.gov.au uses 24 technologies including UserWay, Google Maps, and 18 more. View the full tech stack analysis above.
How do I contact alburycity.nsw.gov.au?
You can contact alburycity.nsw.gov.au via email at [email protected] or through their contact page.
What are alburycity.nsw.gov.au's social media accounts?
alburycity.nsw.gov.au is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is alburycity.nsw.gov.au hiring?
Check alburycity.nsw.gov.au's careers page for current job openings and opportunities. The company has 19+ known employees.
How popular is alburycity.nsw.gov.au?
alburycity.nsw.gov.au receives approximately 42.0K monthly visitors. Traffic is growing by 8.1% month-over-month.

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This page provides publicly available information about alburycity.nsw.gov.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit alburycity.nsw.gov.au directly at https://alburycity.nsw.gov.au.