aldelo.com
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Aldelo: The Quiet Giant in Restaurant POS
How a 34-person team built a $3.9M revenue hospitality empire
While giants like Toast and Square dominate headlines, Aldelo operates as a ghost in the machine—a 34-person team generating $3.9M in revenue with a fiercely loyal user base. This isn't a startup chasing growth at all costs; it's a profitable, focused operation serving full-service restaurants and retail liquor stores with AI-powered cloud POS solutions.
"Aldelo proves that in B2B SaaS, a focused niche with 34 people can outperform sprawling teams chasing every vertical."
Niche Domination Strategy
Aldelo doesn't try to be everything to everyone. Their keyword data reveals laser focus: 'aldelo pos liquor stores' (130 monthly searches) and 'aldelo integration services' (210 searches). While competitors chase generic 'restaurant POS' terms, Aldelo owns specific use cases where they excel—particularly liquor stores and full-service restaurants needing complex integrations. This specificity creates a moat: when a liquor store owner searches for a POS, Aldelo appears as the obvious choice.
The Direct Traffic Advantage
With 47% direct traffic (vs. 32% organic), Aldelo demonstrates remarkable customer retention and brand recall. This ratio is exceptional for a company of this size—it means nearly half their visitors type 'aldelo.com' directly into their browser. That's not acquisition; that's habit. For investors and founders, this signals product stickiness and low churn. When restaurant owners need to access their POS, they don't search alternatives—they go straight to Aldelo.
The technology stack reveals a pragmatic approach: Vue.js and Ant Design for the frontend, Bootstrap for rapid development, and Cloudflare for security. They're not chasing bleeding-edge tech; they're building reliable systems. The presence of Afterpay suggests they're adding modern payment flexibility while maintaining their core focus. With only 9 detected technologies, they avoid the complexity that plagues many SaaS companies.
- Profitable at $3.9M revenue with just 34 employees (~$115K revenue per employee)
- Direct traffic dominance indicates exceptional product-market fit and retention
- Specialized in liquor stores and full-service restaurants—high-complexity niches
- Modern tech stack (Vue.js, Tailwind) without over-engineering
- Leadership team spans business development, technical services, and finance
Aldelo is the anti-unicorn
It's a profitable, focused business that proves you don't need 300 employees or $100M in funding to build a sustainable SaaS company. For restaurant tech, sometimes the quiet players with 34 dedicated employees beat the loud ones with 340.
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Aldelo Cloud POS - Aldelo Restaurant Point of Sale - Mobile & AI POS for Restaurants
Aldelo Cloud POS system for full service restaurant and retail with AI POS solutions. Hospitality management system software for iPad, Android, Windows
Aldelo Restaurant Point of Sale - Mobile & AI POS for Restaurants
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About aldelo.com
Aldelo Cloud POS system for full service restaurant and retail with AI POS solutions. Hospitality management system software for iPad, Android, Windows
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Technology Stack
aldelo.com uses 9 technologies across their website including Cloudflare, Afterpay, Google Tag Manager, Google Analytics, and more.
Cloud & Hosting
Cloudflare
E-commerce & Payments
Afterpay
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
aldelo.com receives approximately 5.8K monthly visitors and ranks #3,520,060 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:10 on the site.
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