shopkeep.com
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The Zombie of POS: ShopKeep's Lightspeed Afterlife
A $177M-funded ghost haunting the retail software graveyard
ShopKeep.com isn't dead—it's undead. Acquired by Lightspeed in 2018 for $230M, this former SMB retail darling now exists as a zombie brand: technically alive, actively maintained, but with traffic so low it barely registers on the global scale. For founders and investors, this is a masterclass in post-acquisition identity crisis.
"A $177M funding history trapped in a 2,610-visit-per-month website."
The Ghost User Base
ShopKeep's traffic tells a brutal story: 2,610 monthly visits for a legacy POS platform that once claimed thousands of merchants. The top keyword is 'lightspeed retail backoffice login'—not even about ShopKeep itself. This isn't a brand; it's a redirect destination for confused legacy users searching for Lightspeed's backend. The 846 Trustpilot reviews (3.1/5) suggest an active but dissatisfied user base, but the web traffic reveals a brand that's been effectively erased from the digital landscape.
The Acquisition Death Spiral
Lightspeed didn't just buy ShopKeep—they buried it. The $230M acquisition in 2018 (plus the $177M total funding history) was meant to accelerate Lightspeed's SMB penetration. Instead, ShopKeep became a zombie brand: kept alive technically with 92 employees and $13.3M revenue, but systematically stripped of brand identity. The tech stack reveals the half-measure: Tailwind CSS, Bootstrap, Ant Design—conflicting frameworks showing no coherent design system. This isn't a product roadmap; it's digital patchwork.
For product teams, ShopKeep represents the anti-pattern of M&A integration. Lightspeed kept the customer contracts but killed the brand equity. The 2,610 monthly visits aren't just low—they're insulting for a platform that once raised $177M. Compare this to Lightspeed's main domain, which likely sees 100x this traffic. The migration strategy appears to be: keep the lights on, but turn off the marketing.
- Traffic collapse: 2,610 monthly visits for a former $177M-funded platform
- Brand extinction: Top search term is 'lightspeed retail backoffice login'
- Identity crisis: 92 employees maintaining a ghost brand
- Revenue mystery: $13.3M revenue on a 4.7M global rank site
- Tech debt: Conflicting CSS frameworks (Tailwind + Bootstrap + Ant Design)
ShopKeep is a cautionary tale, not a success story
For investors: The $230M acquisition bought a customer list, not a brand. For founders: If Lightspeed comes knocking, know that your brand equity will be the first casualty.
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https://assets.lightspeedhq.com/img/e308c04d-t10647_shopkeep-lp_hero-mobile.jpg
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ShopKeep POS is Now ShopKeep by Lightspeed
We’re now part of the Lightspeed family! Current customers: Our team is available 24/7 to help you run and grow your retail or restaurant business.
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ShopKeep POS
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Reviews (20)
ShopKeep Works
Great technical support and back office reports.
Great for my small retail business.
I have been using ShopKeep in my small, retail business since 2014. I have been extremely happy with it for the most part. It is very easy to use the POS and very easy to train others to use it. I also love all the backoffice reports. I recommend it to other small business all the time.
Easy to use and customer service is…
Easy to use and customer service is always available.
Small business gold mine
We are a seasonal business and shopkeep makes it super easy to turn on and off their services every year. They do not try to trick us into staying on all season and the phone call is usually five minutes. Their response time and the knowledge that the staff has is always spot on and super helpful when I'm having an issue. It works perfect for our small business and I don't think we will ever quit using this service.
Very user friendly and give me all the…
Very user friendly and give me all the data I need to make business decisions. Good customer service.
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About shopkeep.com
We’re now part of the Lightspeed family! Current customers: Our team is available 24/7 to help you run and grow your retail or restaurant business.
Company Overview
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Phone Numbers
Technology Stack
shopkeep.com uses 23 technologies across their website including Wistia, Font Awesome, HSTS, reCAPTCHA, and more.
Video
Wistia
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
CDN
jsDelivr
Traffic & Audience
shopkeep.com receives approximately 2.6K monthly visitors and ranks #4,776,981 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:43 on the site.
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This page provides publicly available information about shopkeep.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shopkeep.com directly at https://shopkeep.com.