Square doesn't just process payments—it owns the entire small business lifecycle, and the data proves it. With 45 million monthly visits and a 71% direct traffic rate, this isn't a platform users stumble upon; it's a daily habit they've built.

"Square's 71% direct traffic isn't a marketing win—it's a product moat. Users don't search for payment processors; they log into their business operating system."

The tech stack reveals their modern approach: Svelte for speed, Tailwind for flexibility, and Cloudflare for scale. They're not a legacy payment processor clinging to jQuery—they're a tech company that happens to move money. The 37 million backlinks aren't from link-building campaigns; they're from millions of businesses embedding Square's checkout widgets, creating a decentralized network effect.

• Direct traffic dominance (71%) signals product stickiness, not marketing efficiency
• Global rank #836 with only 19% organic traffic—most competitors would kill for this profile
• Japanese keyword ownership ('スクエア') shows intentional internationalization, not accidental growth
• The 'square' brand is so strong it becomes a verb—search volume for the generic term (504K) dwarfs competitors