9:41
stripe.com
Screenshot of stripe.com
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stripe.com

12 technologies
VerifiedGrowingVisit100.3M/mo$1.9B10.0K12 Tech25 Leads
Deep Dive

Stripe: The $65B Bet on Internet Payments

How 100M+ monthly visits and a 1.8-star rating reveal the payment giant's paradox

Stripe isn't just processing payments—it's becoming the financial infrastructure of the internet. With 100M+ monthly visits and a $65B valuation, the company has achieved what most fintechs dream of: becoming synonymous with online payments. But beneath the surface, a troubling 1.8-star Trustpilot rating tells a different story.

100.3M
monthly visits
#410
global rank
57%
direct traffic
180M+
backlinks

"Stripe's real moat isn't technology—it's becoming the default mental model for 'how to take money online.'"

The Traffic Paradox

Stripe's traffic profile reveals a fascinating duality. With 57% direct traffic (100M+ monthly visits), they've achieved rare brand dominance—founders literally type 'stripe.com' when building products. Yet only 12% comes from organic search, suggesting they've outgrown traditional SEO. The 180M+ backlinks aren't from content marketing; they're from millions of businesses embedding Stripe's checkout everywhere. This isn't growth hacking—it's gravity.

The Trust Paradox

Here's the provocative truth: Stripe's 1.8-star rating from 16,684 reviews might be a feature, not a bug. Payment processing is inherently adversarial—fraud, chargebacks, and frozen accounts create unhappy customers by design. Meanwhile, 'stripe login' (233K monthly searches) and 'stripe test cards' (35K searches) show developers are locked in. The real metric isn't satisfaction—it's indispensability.

Look at the keywords: 'stripe' (2.6M monthly searches) dominates, but 'stripe atlas' (63K) and 'stripe careers' (41K) reveal their evolution. They're not just a payment processor anymore—they're a company formation platform and talent magnet. With 10,001 employees and $1.86B in revenue, they're scaling infrastructure while building an ecosystem that locks in customers.

  • Direct traffic dominance (57%) signals product-market fit beyond marketing
  • 180M+ backlinks = network effects from being embedded across the web
  • 1.8-star rating reflects the inherent friction of financial infrastructure
  • 10K+ employees scaling a $65B valuation with enterprise DNA
No traditional SEO strategy
Became the default mental model for online payments
Low customer satisfaction scores
Developer-first product that sells itself
Complex pricing that confuses newcomers
Building an ecosystem beyond payments (atlas, billing, radar)

Stripe's Endgame: Infrastructure, Not Just Payments

They're not selling software—they're selling the internet's financial nervous system. The 1.8-star rating is the price of being indispensable.

What tech stack does Stripe use?

12 detected
Security1
Error Tracking1
Forms1
Analytics & Marketing1
Performance1
Build Tools1
UI Libraries1

How much traffic does Stripe get?

Traffic & Engagement

146.2M
Monthly Visits
-3.5%
3.1
Pages/Visit
8:20
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend-9%
161.0M
Oct 2025
Oct
151.4M
Nov 2025
Nov
146.2M
Dec 2025
Dec

Rankings

#240
Global Rank
#251
United States Rank
Computer Software and Development
Category

Backlinks & Authority

180.6M
Backlinks
518.1K
Ref. Domains
78
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
178.9M
Jul 2025
Jul
178.6M
Aug 2025
Aug
181.3M
Sep 2025
Sep
183.1M
Oct 2025
Oct
183.5M
Nov 2025
Nov
180.6M
Dec 2025
Dec

Search Traffic

Organic
5.5M
Paid
214.4K

Top Organic Keywords

#1stripe
550,000 vol23.7%
#1stripe news
110,000 vol4.7%
#1stripe login
90,500 vol3.9%
#1strip
49,500 vol2.1%
#4online payments
1,000,000 vol1.9%

Where is Stripe's audience located?

🇺🇸United States27.4%
🇬🇧United Kingdom8.6%
🇮🇳India5.2%
🇩🇪Germany4.4%
🇳🇱Netherlands3.8%

Device Distribution

Desktop40.9%
Mobile59.1%

What keywords does Stripe rank for?

5 keywords
1stripe2.6M vol$2.77
2stripe login233.1K vol$3.62
3stripe atlas63.4K vol$14.98
4stripe careers41.4K vol$1.46
5stripe test cards35.9K vol$3.76

What is Stripe's revenue?

$1.9B
Annual Revenue
10,001
16%
Employees
$186K
Revenue/Employee
$2.3B
Total Funding
$50.0B
Valuation
San Francisco, United States
Headquarters

Who works at Stripe?

Loading leads...

What do customers think of Stripe?

Stripe

Stripe

1.8
16,684 reviews
✓ Claimed

Categories

Payment Service#undefined

Activity & Engagement

Reply Rate
89.69889064976229%
Avg. Reply Time
2.0 days
Claimed Date
5/11/2016

Contact Information

Address:
510 Townsend Street
San Francisco, US

Reviews (20)

Filter by rating:
Jeslin Martin
1/8/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/5/2026
Great Support and Easy Payments for Small Businesses

Stripe has been very helpful for my small business. The system is easy to use, payments are smooth, and everything feels safe and reliable. I also want to mention the gentleman who assisted me when I needed help — He was very kind, patient, and explained everything in a simple way, which I really appreciated as a small business owner. Overall, Stripe has made handling payments much easier for me, and I’m happy with the service.

Company Response1/14/2026

Thanks for sharing your positive experience, Jeslin! We're delighted to hear that Stripe has been helpful for your small business and that our team provided you with kind and patient support. It's great to know that our system makes handling payments smooth and reliable for you. Your feedback motivates us to continue offering excellent service and support to all our users. We're happy to have you on board!

👍 2
Karl Tadani
1/15/2026
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 12/1/2025
This is a payment gateway which for me…

This is a payment gateway which for me offers the widest range of payment options to get paid on my website, when integrated. Their customer support need to be faster.

Company Response1/16/2026

Thanks for the positive note about payment options—we’re glad the integration gives you flexibility. We hear you on support speed—slow responses can be disruptive. We appreciate the feedback and are working to make support faster and more helpful.

Andy Scholar
1/8/2026
🇬🇧 United Kingdom22 reviewsOrganicUnverified
Experience date: 1/8/2026
Another payment platform that does its…

Another payment platform that does its best to reach out to you if you are making them money but they don’t seem to have the resources or make any effort to block fraudulent activity. Best avoided in my experience.

Company Response1/14/2026

Sorry to hear about your experience, Andy. Stripe takes security and fraud prevention very seriously, and we constantly work to protect users from fraudulent activity. If you've faced an issue related to fraud, please visit https://support.stripe.com to explore our resources and support options for guidance on how to address this. Your feedback helps us improve, and we're committed to making our platform safer and more reliable for everyone.

👍 1
Fern Best
1/19/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/18/2026
Advance to PAY MINE, They are #more #reliable .

This is not a good platform, They accept all kinds of fraudulent payments . Please proceed with caution.

Yuliya
1/17/2026
🇦🇪 United Arab Emirates4 reviewsOrganicUnverified4 reviews on this domain
Experience date: 1/17/2026
FIFTH UPDATE: Illegal withholding of CLEARED Bank Transfer - Stripe ignoring all communication with me, merchant and lawyer team

Stripe has now reached a new level of unprofessionalism. They are not only ignoring my repeated emails and legal notices, but they are also ignoring the merchant’s direct inquiries. We are dealing with a cleared bank transfer—money that has already left my bank account since November 22 and is being held in limbo by Stripe. This is a deliberate refusal to release settled funds while refusing to provide a single word of explanation to either party involved. Ghosting the Merchant: Stripe is actively withholding money from a legitimate business and refusing to answer their emails. This is a direct attack on a business’s livelihood. Zero Accountability: My legal team is now marking every day of this silence as a "bad faith" retention of capital. The Global Audience is Watching: To my 5 million+ followers: I am continuing to post the receipts of this blackout. If you are a business owner, see this as a warning—Stripe can and will cut off your communication and hold your money whenever they choose. STRIPE: You are holding a BANK TRANSFER that does not belong to you. Your refusal to reply to the merchant or myself is a disgrace. RELEASE THE FUNDS TO THE MERCHANT’S BANK ACCOUNT IMMEDIATLY. This will not go away. I will continue to update this review and my global network every single day until the funds are successfully deposited into the merchant's bank account.

👍 4

Frequently Asked Questions about Stripe

What is Stripe's Revenue?
Stripe generates approximately $1.9B in annual revenue. With 10,001 employees, that's $185,900 per employee. The company has raised $2.3B in total funding.
How fast is Stripe growing?
Stripe has declined by 3.5% in the last 6 months according to traffic data. employee count has changed by 16% year over year.
How do people interact with Stripe?
When visiting Stripe, visitors view an average of 3.1 pages per visit, and spend around 8:20 on the site, and the bounce rate is 60.4%.
How do people find Stripe?
140.5M people (96%) visit Stripe directly. 5.5M (4%) find them through organic search. 214.4K (0%) come through paid advertising.
Who uses Stripe?
Stripe's top market is United States with 40.1M visitors (27.4%). United Kingdom is 2nd with 12.6M (8.6%). India is 3rd with 7.5M (5.2%).
What technologies does Stripe use?
Stripe uses 12 technologies across their website including Security, Error Tracking, CMS. Key technologies include HSTS, Sentry, Squarespace.
Who are Stripe's competitors?
Stripe's main competitors include Mollie, Square, PayPal, Adyen, Razorpay. These companies operate in similar markets and compete for the same customer base.
What do customers think of Stripe?
Stripe has a Trustpilot score of 1.8 out of 5 (2 stars) based on 16,684 customer reviews.

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About stripe.com

Company Overview

stripe.com
Website
finance
Industry
#410
Global Rank
100.3M
Monthly Visitors
12
Technologies
25+
Employees

Technology Stack

stripe.com uses 12 technologies across their website including HSTS, Sentry, Squarespace, and more.

Security

HSTS

Error Tracking

Sentry

CMS

Squarespace

Forms

Typeform

Analytics & Marketing

Google Tag Manager

Performance

Lazy Loading

Traffic & Audience

100.3M
Monthly Visits
54%
Bounce Rate
3.3
Pages/Visit
2:53
Avg. Duration

stripe.com receives approximately 100.3M monthly visitors and ranks #410 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:53 on the site.

The majority of stripe.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is stripe.com?
stripe.com is a website that you can visit at https://stripe.com. Use TechList.ai to discover the technologies, analytics, and company information about stripe.com.
What technologies does stripe.com use?
stripe.com uses 12 technologies including HSTS, Sentry, and 6 more. View the full tech stack analysis above.
How popular is stripe.com?
stripe.com receives approximately 100.3M monthly visitors and ranks #410 globally. Traffic is growing by 7.0% month-over-month.

Related Searches

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This page provides publicly available information about stripe.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stripe.com directly at https://stripe.com.