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Stripe: The $65B Bet on Internet Payments
How 100M+ monthly visits and a 1.8-star rating reveal the payment giant's paradox
Stripe isn't just processing payments—it's becoming the financial infrastructure of the internet. With 100M+ monthly visits and a $65B valuation, the company has achieved what most fintechs dream of: becoming synonymous with online payments. But beneath the surface, a troubling 1.8-star Trustpilot rating tells a different story.
"Stripe's real moat isn't technology—it's becoming the default mental model for 'how to take money online.'"
The Traffic Paradox
Stripe's traffic profile reveals a fascinating duality. With 57% direct traffic (100M+ monthly visits), they've achieved rare brand dominance—founders literally type 'stripe.com' when building products. Yet only 12% comes from organic search, suggesting they've outgrown traditional SEO. The 180M+ backlinks aren't from content marketing; they're from millions of businesses embedding Stripe's checkout everywhere. This isn't growth hacking—it's gravity.
The Trust Paradox
Here's the provocative truth: Stripe's 1.8-star rating from 16,684 reviews might be a feature, not a bug. Payment processing is inherently adversarial—fraud, chargebacks, and frozen accounts create unhappy customers by design. Meanwhile, 'stripe login' (233K monthly searches) and 'stripe test cards' (35K searches) show developers are locked in. The real metric isn't satisfaction—it's indispensability.
Look at the keywords: 'stripe' (2.6M monthly searches) dominates, but 'stripe atlas' (63K) and 'stripe careers' (41K) reveal their evolution. They're not just a payment processor anymore—they're a company formation platform and talent magnet. With 10,001 employees and $1.86B in revenue, they're scaling infrastructure while building an ecosystem that locks in customers.
- Direct traffic dominance (57%) signals product-market fit beyond marketing
- 180M+ backlinks = network effects from being embedded across the web
- 1.8-star rating reflects the inherent friction of financial infrastructure
- 10K+ employees scaling a $65B valuation with enterprise DNA
Stripe's Endgame: Infrastructure, Not Just Payments
They're not selling software—they're selling the internet's financial nervous system. The 1.8-star rating is the price of being indispensable.
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Reviews (20)
Great Support and Easy Payments for Small Businesses
Stripe has been very helpful for my small business. The system is easy to use, payments are smooth, and everything feels safe and reliable. I also want to mention the gentleman who assisted me when I needed help — He was very kind, patient, and explained everything in a simple way, which I really appreciated as a small business owner. Overall, Stripe has made handling payments much easier for me, and I’m happy with the service.
Thanks for sharing your positive experience, Jeslin! We're delighted to hear that Stripe has been helpful for your small business and that our team provided you with kind and patient support. It's great to know that our system makes handling payments smooth and reliable for you. Your feedback motivates us to continue offering excellent service and support to all our users. We're happy to have you on board!
This is a payment gateway which for me…
This is a payment gateway which for me offers the widest range of payment options to get paid on my website, when integrated. Their customer support need to be faster.
Thanks for the positive note about payment options—we’re glad the integration gives you flexibility. We hear you on support speed—slow responses can be disruptive. We appreciate the feedback and are working to make support faster and more helpful.
Another payment platform that does its…
Another payment platform that does its best to reach out to you if you are making them money but they don’t seem to have the resources or make any effort to block fraudulent activity. Best avoided in my experience.
Sorry to hear about your experience, Andy. Stripe takes security and fraud prevention very seriously, and we constantly work to protect users from fraudulent activity. If you've faced an issue related to fraud, please visit https://support.stripe.com to explore our resources and support options for guidance on how to address this. Your feedback helps us improve, and we're committed to making our platform safer and more reliable for everyone.
Advance to PAY MINE, They are #more #reliable .
This is not a good platform, They accept all kinds of fraudulent payments . Please proceed with caution.
FIFTH UPDATE: Illegal withholding of CLEARED Bank Transfer - Stripe ignoring all communication with me, merchant and lawyer team
Stripe has now reached a new level of unprofessionalism. They are not only ignoring my repeated emails and legal notices, but they are also ignoring the merchant’s direct inquiries. We are dealing with a cleared bank transfer—money that has already left my bank account since November 22 and is being held in limbo by Stripe. This is a deliberate refusal to release settled funds while refusing to provide a single word of explanation to either party involved. Ghosting the Merchant: Stripe is actively withholding money from a legitimate business and refusing to answer their emails. This is a direct attack on a business’s livelihood. Zero Accountability: My legal team is now marking every day of this silence as a "bad faith" retention of capital. The Global Audience is Watching: To my 5 million+ followers: I am continuing to post the receipts of this blackout. If you are a business owner, see this as a warning—Stripe can and will cut off your communication and hold your money whenever they choose. STRIPE: You are holding a BANK TRANSFER that does not belong to you. Your refusal to reply to the merchant or myself is a disgrace. RELEASE THE FUNDS TO THE MERCHANT’S BANK ACCOUNT IMMEDIATLY. This will not go away. I will continue to update this review and my global network every single day until the funds are successfully deposited into the merchant's bank account.
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About stripe.com
Company Overview
Technology Stack
stripe.com uses 12 technologies across their website including HSTS, Sentry, Squarespace, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Squarespace
Forms
Typeform
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Traffic & Audience
stripe.com receives approximately 100.3M monthly visitors and ranks #410 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:53 on the site.
The majority of stripe.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about stripe.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stripe.com directly at https://stripe.com.