gocardless.com
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GoCardless: The Bank-to-Bank Payment Powerhouse
Why this $529M-funded fintech is quietly disrupting the $120T payment space
While Stripe and Adyen battle for card dominance, GoCardless is executing a silent coup in the $120T global bank-to-bank payment market. With 1.5M monthly visits and 936 employees, they're proving that the future of recurring payments isn't plastic—it's direct bank debits.
"GoCardless isn't just processing payments—they're rearchitecting how businesses collect money directly from bank accounts."
The Traffic Paradox
Here's the fascinating data: 57% of traffic comes directly to GoCardless, yet only 28% is organic search. This screams brand strength—businesses aren't discovering GoCardless; they're seeking it out. The 734,940 backlinks (a massive number) suggest strong SEO authority, but the direct traffic dominance reveals a company that's become a destination, not a discovery.
The Stripe Shadow
The keyword data tells a revealing story: 'stripe' has 2.6M monthly searches versus 'gocardless' at 77K. But here's the strategic genius—GoCardless owns the bank payment niche while Stripe fights for everything else. When users search 'gocardless login' (2.4K volume), they're not window shopping—they're already customers. The 49.6% traffic from 'undefined' countries suggests global reach that's either poorly tracked or intentionally privacy-focused.
The Trustpilot rating of 2.5/5 from 2,329 reviews is the elephant in the room. For a B2B fintech, this is concerning. While consumer fintechs can survive mediocre ratings, B2B payment processors live and die on trust. This suggests either implementation friction, customer service gaps, or the brutal reality that bank payments—while cheaper—have more failure points than cards.
- Direct bank debits (ACH/SEPA) as core product—avoiding card network fees entirely
- 936 employees scaling revenue to $174M (roughly $186K revenue per employee)
- Ant Design and DaisyUI suggest modern, component-driven frontend architecture
- PWA implementation indicates mobile-first strategy for business users
The Quiet Monopoly Play
While everyone fights over card transactions, GoCardless is building the infrastructure for the next generation of subscription businesses—where bank accounts, not credit cards, are the default payment method.
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5 keywordsHow is Gocardless's SEO?
Open Graph Image
https://gocardless.com/content-platform/static/816e9048c2a134da3e79b8677556ad0f/f8482/og-full.png
Meta Tags
Online Payment Processing Solution | GoCardless
Online Payment Processing Solution
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GoCardless
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Reviews (20)
Easy to set up and maintain
Easy to set up and maintain Direct debits
Thank you for the glowing review Ray. If you need any support, we're happy to help. GoCardless Online Review Team
Brilliant app collect payments really…
Brilliant app collect payments really quickly. No chasing customers 👍
Dear Dan, Thank you for the positive review. We're glad to hear that you find the payment collection quick. Kind regards, GoCardless Online Review Team
Simple process to collect Direct Debits…
Simple process to collect Direct Debits that works. Been using it for years with no issues.
Thank you for the 5* review. We are pleased to hear that GoCardless makes collecting Direct Debits an easy task. GoCardless Online Review Team
Love GoCardless
Love GoCardless. Easy to use for this 70 year old and all his senior clients. Great value and customer service
It's a pleasure to hear that GoCardless is easy to use. We appreciate the feedback. GoCardless Online Review Team
Weekend Assistance
I needed help with a new account setup at a weekend and Erik gave me excellent, very fast assistance. Many thanks.
Dear Colin, Thank you for the positive review. It's a pleasure to hear that Erik was able to help. We've passed on your warm comments. GoCardless Online Review Team
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About gocardless.com
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Technology Stack
gocardless.com uses 12 technologies across their website including Wistia, HSTS, Cloudflare, and more.
Video
Wistia
Security
HSTS
Cloud & Hosting
Cloudflare
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Google Tag Manager, Google Analytics
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Lazy Loading
Web Standards
Twitter Cards, RSS, PWA
Traffic & Audience
gocardless.com receives approximately 1.5M monthly visitors and ranks #27,582 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 2:51 on the site.
The majority of gocardless.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about gocardless.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gocardless.com directly at https://gocardless.com.