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Alerzo: The Operating System for African Informal Retail
How a Nigerian B2B platform is digitizing the continent's most fragmented sector
While global tech giants chase the next unicorn, Alerzo is quietly building the infrastructure for Africa's largest economy: the informal retail sector. With 1,091 employees and $465.9M in revenue, they're not just a B2B platform—they're becoming the operating system for millions of micro-businesses.
"Alerzo isn't digitizing retail—they're building the rails for Africa's entire informal economy."
The Informal Retail Revolution
Nigeria's informal retail sector employs over 40 million people but operates largely on cash and paper. Alerzo targets the critical middle layer: micro-retailers who need digital tools but lack access to traditional banking. Their 1,091-person team isn't just building software—they're embedding themselves into the supply chain, offering everything from inventory management to financial services. The result? A 35% direct traffic share shows retailers are coming back daily, not just browsing.
The Growth Paradox
Here's the counterintuitive part: with only 3,137 monthly visits, Alerzo's digital footprint seems tiny. But that's the point. They're not a consumer-facing e-commerce site—they're a B2B infrastructure play. The 'undefined' traffic (73.8%) likely represents direct access via mobile apps or partner integrations, bypassing traditional web traffic entirely. Their $16M funding against $465.9M revenue suggests they're already profitable and scaling through operational leverage, not just capital.
The tech stack reveals their ambition: Next.js for scalable web apps, PWA for low-bandwidth environments, and Cloudinary for visual inventory. But the real moat is their physical distribution network. While competitors like Jumia fight for online shoppers, Alerzo owns the last-mile logistics and credit scoring for offline retailers—a market 10x larger than e-commerce.
- Revenue ($465.9M) vs. Funding ($16M) = 29x ratio—unusually capital efficient
- 1,091 employees suggest heavy operational investment, not just tech
- 37% direct traffic indicates sticky, daily usage among retailers
- B2B keywords ('b2b website in nigeria': 490 monthly volume) show strong intent
The Unsexy Winner in African Tech
While VCs chase fintech unicorns, Alerzo is building the invisible infrastructure that makes African commerce work. Their model—profitable, operationally heavy, and deeply integrated—may be the blueprint for B2B success in emerging markets.
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Alerzo - Transforming Nigeria's Informal Retail Sector
Alerzo is leveraging technology to empower micro-businesses and informal retailers in Nigeria with the digital products and services necessary to run profitable and sustainable businesses.
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About alerzo.com
Alerzo is leveraging technology to empower micro-businesses and informal retailers in Nigeria with the digital products and services necessary to run profitable and sustainable businesses.
Company Overview
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Technology Stack
alerzo.com uses 10 technologies across their website including Cloudinary, Cloudflare, Google Tag Manager, Google Analytics, and more.
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Cloudinary
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Cloudflare
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Google Tag Manager, Google Analytics
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Lazy Loading
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PWA
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Vite
Traffic & Audience
alerzo.com receives approximately 3.1K monthly visitors and ranks #4,800,951 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:10 on the site.
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