alexandra.co.uk
Get leads like Alexandra — and thousands more
Build targeted lists by tech stack, traffic, and more
Alexandra: The Unsung Workwear Giant
How a UK uniform supplier quietly dominates a $53M market
While Silicon Valley obsesses over SaaS valuations, Alexandra Workwear quietly commands a £53M revenue stream by selling scrubs to nurses and suits to bankers. This is infrastructure, not innovation.
"They don't sell fashion—they sell the uniform that lets you do your job. That's a moat."
The SEO Monopoly Play
Alexandra dominates the search intent for 'scrubs' (216K monthly searches) while owning their branded term (19.8K). They've turned commoditized workwear into a destination brand through sheer persistence in organic search. The 50% organic traffic split reveals a strategy built on content and category ownership, not paid ads.
B2B2C: The Hidden Model
With 70.9% traffic from 'undefined' (likely UK corporate accounts), Alexandra operates in the B2B shadow economy. They're not selling to individuals—they're the default supplier for NHS trusts, hotel chains, and corporate programs. The 39% direct traffic proves institutional loyalty; when you need uniforms, you go straight to Alexandra, not Google.
- Tech stack reveals a modernization play: Vite + Tailwind CSS suggests recent frontend overhaul
- Trustpilot score of 3.7/5 with 11K reviews shows scale but room for improvement
- Social presence across all major platforms (Twitter, LinkedIn, Instagram, Facebook) indicates brand investment
Alexandra's secret isn't innovation—it's reliability. In workwear, being the default choice for NHS procurement or hotel chains matters more than being trendy. Their 215 employees generate $250K revenue per head, a healthy ratio for a traditional B2B supplier. The company's technical directors and commercial analysts aren't building AI—they're optimizing supply chains and tender responses.
The Boring Billion-Dollar Template
Alexandra proves that boring, essential B2B services with institutional lock-in can outperform flashy startups. They're not disrupting—they're indispensable.
What tech stack does Alexandra use?
How much traffic does Alexandra get?
Traffic & Engagement
Traffic Sources
Where is Alexandra's audience located?
What keywords does Alexandra rank for?
5 keywordsHow is Alexandra's SEO?
Meta Tags
Alexandra Workwear | Healthcare, Hospitality & Business Wear
Browse Alexandra Workwear for durable, stylish work garments from the UK's leading supplier of work clothing. Shop today and enjoy free delivery over £85.
Schema Types
What is Alexandra's revenue?
Who works at Alexandra?
Loading leads...
What do customers think of Alexandra?
Alexandra
Categories
Activity & Engagement
Contact Information
Reviews (20)
If I could
If I could, I'd rate them zero stars. Navigating their return and refund process is incredibly frustrating. Communication is nearly impossible, as they don't answer emails. On the rare occasion you do reach someone, they're quite unhelpful and impolite.
Loves this companies workwear
Loves this companies workwear, particularly the concealed waist work trousers as they are so comfortable to wear and also have an elastic stretch to the waist, highly recommend 😊
Good Afternoon Thank you for taking your time to leave us a 5* review, we appreciate your feedback and value your custom. We are pleased to hear you love our work wear and would recommend us. Kind Regards Alexandra customer care team
Excellent quality uniforms and reliable…
Excellent quality uniforms and reliable service from Alexandra. The materials are durable, comfortable, and look professional. Orders always arrive on time, and the customer service team is very helpful.
Good morning Lawrence Thank you for taking the time to leave us a 5 star review, we really appreciate your feedback and value your custom. We are very glad to hear of the excellent quality uniform you have received along with the good service. Kind regards, Alexandra Customer Service
DO NOT USE THIS COMPANY
DO NOT USE THIS COMPANY Awful experience, ordered 2 sets of scrubs in August, eventually got them delivered in November and returned as did not like the quality. Have lost track of the number of emails and phone calls I have made and still no refund. Awful customer service, would never use this company again. Beware. And if anyone from Alexandra is reading, please give me my money back.
Good Morning Thank you for taking the time to leave us a review, we really appreciate your feedback and custom. We are very sorry to hear about your experience with getting a refund along with the amount of times you have needed to contact us. We are struggling to locate your order or account details from your review, so have requested further information on your review if you can please provide this, I will be able to locate your details and arrange for the refund to be made. Kind regards, Alexandra Customer Service
Bad returns/customer service
I ordered some uniform that ended up being not needed, and wanted to return the items per their returns policy. The DHL service used to return the items was not good at all, it took 3 attempts to get the items actually picked up. Then once the items eventually got returned I got refunded just over half the amount of money I had spent, after 3 months total waiting. The opening hours for their customer service are limited, meaning my only option is to call during my working hours (not usually an option as I work in healthcare), or to wait up to 10 days for an email response. I am writing this as I have just received my refund, which is not enough, and their customer service line is closed until next week. Poor service and I wouldn't recommend to anyone.
Good Afternoon Thank you for taking your time to leave a review, we appreciate all feedback. Please accept our full apologies for the issues you have received with failed collections of your order along with the other issues regarding delayed Reponses and not fully refunded. We really want to get this rectified for you, please can you advise on the information of your order that has been requested. Kind Regards Alexandra customer care team
Frequently Asked Questions about Alexandra
What is Alexandra's Revenue?
What does Alexandra do?
How fast is Alexandra growing?
What technologies does Alexandra use?
Who are Alexandra's competitors?
What do customers think of Alexandra?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Alexandra?
Contact Information
Export alexandra.co.uk Data
Download the complete tech stack, analytics, leads, and company data for alexandra.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About alexandra.co.uk
Browse Alexandra Workwear for durable, stylish work garments from the UK's leading supplier of work clothing. Shop today and enjoy free delivery over £85.
Company Overview
alexandra.co.uk Social Media
Contact alexandra.co.uk
Phone Numbers
Technology Stack
alexandra.co.uk uses 19 technologies across their website including Google Fonts, hCaptcha, HSTS, Facebook Pixel, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Advertising
Facebook Pixel
Customer Support
Zendesk
Reviews
Trustpilot
E-commerce & Payments
Magento
Traffic & Audience
alexandra.co.uk receives approximately 42.3K monthly visitors and ranks #604,626 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:09 on the site.
The majority of alexandra.co.uk's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is alexandra.co.uk?
What technologies does alexandra.co.uk use?
How do I contact alexandra.co.uk?
What are alexandra.co.uk's social media accounts?
How popular is alexandra.co.uk?
Related Searches
This page provides publicly available information about alexandra.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit alexandra.co.uk directly at https://alexandra.co.uk.