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AlienVault: The Open Threat Intelligence Giant
How a 67-person team built a $11.8M security intelligence platform with 24M backlinks
AlienVault isn't just another cybersecurity vendor—it's the nervous system of the global threat intelligence community. With a lean team of 67 employees generating $11.9M in revenue, they've built something far more valuable than their ARR: a massive, crowdsourced security intelligence network that processes threats in real-time.
"AlienVault proves that in cybersecurity, community scale beats product scale—24 million backlinks don't happen by accident."
The Traffic Paradox
Despite ranking #136,114 globally (not a top-tier rank), AlienVault commands 341,796 monthly visits with remarkable quality—53% come from organic search, 37% direct. This isn't vanity traffic; it's security professionals actively seeking threat intelligence. The 'yarrlist' keyword anomaly (1.5M monthly searches) suggests they're either ranking for unintended terms or have discovered a unique SEO vector in security tooling.
The Open Threat Exchange (OTX) Moat
AlienVault's genius lies in its OTX platform—'alienvault otx' and 'open threat exchange' aren't just keywords, they're the foundation of a crowdsourced intelligence network. With 24.2M backlinks (a staggering number for a niche security company), they've built a flywheel: security researchers contribute data, which attracts more users, which generates more backlinks, which boosts SEO, which drives more contributions. It's a community moat that traditional vendors can't replicate with marketing spend.
The company's tech stack is notably minimalist—Cloudflare is the only detected technology. This suggests either a heavily server-side architecture or a security-first approach to client-side visibility. For a threat intelligence platform, this lean stack is strategic: fewer attack surfaces, faster response times, and a focus on data ingestion over flashy front-end features.
- Revenue per employee: ~$177K—respectable for a security company with heavy R&D costs
- Funding efficiency: $118.4M raised over ~15 years suggests disciplined capital deployment
- Global reach: 25% of traffic from undefined region (likely US/EU), with top 5 countries spanning diverse markets
- Brand strength: 'alienvault' alone drives 3,910 monthly searches—strong brand recall in a crowded space
The Silent Giant of Threat Intelligence
AlienVault proves that in cybersecurity, being the platform for the community beats being the loudest vendor in the room.
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About alienvault.com
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alienvault.com uses 1 technologies across their website including Cloudflare.
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alienvault.com receives approximately 341.8K monthly visitors and ranks #136,114 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:52 on the site.
The majority of alienvault.com's traffic comes from undefined, undefined, .
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