alldata.com
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ALLDATA: The Unedited Truth Machine
How 800K monthly users rely on raw OEM data to fix cars
In an industry where a single incorrect torque spec can mean a lawsuit, ALLDATA doesn't sell repair manuals—it sells unedited OEM data straight from the manufacturers. This isn't a wiki; it's the source code of automotive repair.
"84% direct traffic proves they don't need Google—they're the destination."
The Professional Moat
ALLDATA dominates the professional automotive service industry with 6.5 million monthly visits. Their traffic isn't driven by casual DIYers—it's powered by repair shops that need OEM-level accuracy. The 84% direct traffic rate is staggering; it means mechanics type 'alldata' directly into their browsers like muscle memory. This isn't a discovery platform—it's a daily tool.
The Search Strategy
Their keyword strategy reveals a dual-market approach: 'alldata login' (13.5K monthly searches) targets professionals, while 'alldata diy' (6K searches) captures the consumer market. But the real insight? The top keyword 'alldata' alone commands 38K monthly searches—more than their branded login. They've become genericized, like 'Google' for search or 'Kleenex' for tissues. That's brand dominance.
The company's structure tells a story of scale and specialization. With 1,843 employees and $851.5M in revenue, they're generating approximately $462K per employee—remarkable for an information business. Their leadership team reveals their focus: VP of Product Development (Robert McBride), VP of Sales (George Verkamp), and crucially, Director of Global OEM Data Relations (Aaron Cherrington). The last title is key—they're not just aggregating data; they're managing relationships with the OEMs themselves.
- OEM data is unedited and direct from manufacturers—no interpretation, no errors
- 84% direct traffic shows institutional lock-in with repair shops
- Dual-market strategy: professionals + DIY consumers via ALLDATA DIY
- Revenue per employee of $462K indicates high-margin information business
The Truth Engine
ALLDATA doesn't interpret repair data—they deliver the raw truth from OEMs directly to professionals who need to fix cars right the first time. In an industry of guesswork, they're the single source of mechanical certainty.
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OEM Mechanical and Collision Information | ALLDATA
The leading provider of unedited mechanical and collision OEM repair information for the professional automotive service industry. 800-697-2533
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Poor Sales Practices
I was told by a salesman that many of the product features i wanted were available. upon using the product i found out that those features were unavailable. After working with a account manager and calling in to get help from the support and training team multiple times i have come to the conclusion that it will cost more to use this system that it saves in cost . Because i cannot use the features i asked about i requested a cancellation. The account manager refused and said there was nothing he could do even though he admitted previously that the salesman lied.
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About alldata.com
The leading provider of unedited mechanical and collision OEM repair information for the professional automotive service industry. 800-697-2533
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alldata.com uses 18 technologies across their website including YouTube Embed, Font Awesome, reCAPTCHA, and more.
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alldata.com receives approximately 6.5M monthly visitors and ranks #6,738 globally. The website has a bounce rate of 19% with visitors viewing an average of 10.5 pages per visit. Users spend an average of 9:56 on the site.
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